Privacy Policy
Chapter One: Introduction, Objective, Scope of Enforcement, and Fundamental Principles of Personal Data Protection
Article 1- Objective, Philosophy, and Nature of the Privacy Policy
This Privacy Policy has been drafted to fully explain the legal, technical, and operational framework governing the collection, receipt, registration, recording, organization, classification, structuring, categorization, storage, maintenance, use, analysis, combination, retrieval, viewing, access, transfer, sharing, disclosure, restriction, automated processing, semi-automated processing, anonymization, pseudonymization, archiving, deletion, destruction, and any operations related to the personal data of users and other data subjects.
The objective of this policy is to guarantee the observance of fundamental rights of individuals regarding personal information, create complete transparency in data processing procedures, clarify the obligations of the platform and users, mitigate security and legal risks, comply with the legal requirements of the countries of operation, and establish sustainable trust between the platform and users.
Article 2- Subject-Matter Scope of the Policy
This policy applies to all personal information, semi-personal information, technical information, transactional information, behavioral information, locational information, communication information, data generated by users, data generated by the system, analytical data, security data, financial data, and any information that, directly or indirectly, has the capability of being attributed to a natural or legal person.
This policy encompasses all current or future services of the platform, including the website, mobile application, web version, business panel, sellers' panel, APIs, SDKs, cloud services, messaging system, call services, advertising services, payment services, authentication system, location-based services, artificial intelligence services, and any dependent sub-system.
Article 3- Scope of Covered Persons
This policy applies to all persons whose information is processed by the platform, including registered users, guest users, sellers, buyers, legal entities, legal representatives, business managers, advertisers, visitors, job applicants, message recipients, users' contacts, service providers, business partners, software developers, support representatives, dispute arbitrators, judicial representatives, and other persons whose information is processed in connection with the services.
Article 4- Geographical Scope of Processing
The platform may process or store users' information in their country of residence, member states of the Gulf Cooperation Council (GCC), countries where affiliates are located, international data centers, cloud service providers, or other countries where it is essential for providing services. In the event of transferring information to countries with a different level of protection, the platform will implement appropriate contractual, technical, or organizational measures to protect the information.
By using the services, the user acknowledges and agrees to the cross-border transfer of their information within the limits of applicable laws and with the observance of appropriate security measures.
Article 5- Fundamental Principles of Data Processing
The platform performs all processing of personal information based on the principles of lawfulness, fairness, transparency, proportionality, necessity, data minimization, purpose limitation, storage limitation, data accuracy, confidentiality, integrity, security, accountability, auditability, traceability, privacy by default, privacy by design, risk management, and respect for users' rights.
Article 6- Principle of Privacy by Design and Privacy by Default
The platform is committed to taking into consideration the protection of personal data from the stage of system architecture design, software design, database design, service design, business process design, and the development of new features, and to configure the default settings of services in such a manner that the minimum amount of personal information is subjected to processing or publication.
Article 7- General Obligations of the Platform
The platform is committed to protecting users' personal information by observing appropriate technical and managerial standards, preventing unauthorized access, documenting processing operations, controlling access rights, managing security incidents, addressing users' requests, training employees, conducting security audits, and preventing the misuse of information.
Article 8- Obligations of Users
Users are obligated to provide accurate, complete, and up-to-date information, refrain from publishing third-party information without legal authorization, maintain the security of their user account, avoid illegal use of services, and report any unauthorized access or potential misuse to the platform at the earliest opportunity.
Article 9- Amendment and Validity of the Policy
The platform may at any time, due to changes in laws, changes in services, technology development, security requirements, changes in the business model, or other operational necessities, proceed to amend this policy.
The version published on the website or official application is considered the valid version, and the continuation of using the services after the new version becomes effective shall imply acceptance thereof; unless the law has prescribed otherwise.
Chapter Two: Definitions, Legal Terms, and Technical Concepts
Article 10- General Definitions
In this policy, unless another concept is inferred from the context or existing indications, the following terms shall have the meanings prescribed in this article.
Article 11- Definition of Personal Information
Personal information applies to any data, information, identifier, record, image, voice, video, document, electronic identifier, digital data, or any other information that, alone or in combination with other information, provides the capability of directly or indirectly identifying a natural person.
Personal information can include identity information, contact information, financial information, locational information, behavioral information, technical information, transactional information, biometric information, occupational information, communication information, user-generated data, and any other related data.
Article 12- Definition of Sensitive Information
Sensitive information includes any information the disclosure, processing, or misuse of which can create serious impacts on the rights, freedoms, security, reputation, or economic, social, or personal status of an individual.
This information may include biometric data, health data, sensitive financial data, official identity information, authentication data, precise location data, criminal records, data related to children, data related to security accesses, passport information, residency information, visa information, tax information, or other sensitive information.
Article 13- Definition of Information Processing
Information processing includes any operation performed on data, such as collection, receipt, registration, recording, organization, classification, structuring, storage, maintenance, modification, updating, retrieval, viewing, analysis, use, transfer, sharing, disclosure, combination, matching, evaluation, profiling, automated processing, semi-automated processing, anonymization, pseudonymization, archiving, restriction, deletion, or destruction of information.
Article 14- Definition of Data Controller and Data Processor
The data controller is the natural or legal person who determines the objectives and methods of processing personal information. The data processor is the natural or legal person who processes personal information on behalf of the controller and based on their instruction.
Article 15- Definition of Consent, Explicit Consent, and Valid Consent
Consent consists of the free, informed, specific, and verifiable declaration of will by the data subject indicating agreement with the processing of personal information. Explicit consent may be obtained through electronic signature, selecting a confirmation option, registering a request, electronic response, digital registration, or any other valid method.
Article 16- Definition of User Account and User Identifiers
A user account is the collection of information, settings, records, accesses, permissions, activities, and information allocated to each user in the platform. User identifier, username, phone number, email, internal ID, device ID, or any other identifier used for identifying the user is considered part of the user account information.
Article 17- Definition of Technical and System Data
Technical data includes information related to the device, browser, operating system, software version, device ID, IP address, advertising identifier, Session ID, Tokens, Logs, network information, security information, Cookies, software performance information, Crash Reports, Device Fingerprint, and other similar information. Any use of device technical information is performed solely for security, fraud prevention, risk management, and system protection, and will not be used for advertising tracking across third-party services, except with valid consent or a legal requirement.
Article 18- Definition of User-Generated Information
User-generated information includes advertisements, images, videos, messages, files, descriptions, comments, ratings, price offers, correspondences, reports, uploaded documents, responses, complaints, requests, generated content, and any data created or uploaded by the user on the platform.
Article 19- Definition of Third Parties, Affiliates, and Business Partners
Third parties include any natural or legal person outside the direct structure of the company. An affiliate includes the parent company, subsidiary company, company under common control, or a company having a controlling relationship with the company. Business partners include providers of payment services, cloud services, authentication, transportation, data analysis, advertising, security, support, marketing, communications, SMS, email, maps, artificial intelligence, and other related services.
Chapter Three: Data Controller, Data Processor, Information Recipients, and Related Roles in Personal Data Processing
Article 20- Determination of Information Processing Roles
The platform, depending on the type of service, contractual structure, method of service delivery, and legal requirements, may operate in the position of Data Controller, Joint Controller, Data Processor, Sub-Processor, IT service provider, cloud infrastructure provider, or information processing facilitator. The determination of the platform's role in each service will be performed based on the actual nature of processing, determined objectives, decision-making authorities regarding the information, and contractual relationships between the parties.
Article 21- Duties of the Data Controller
The data controller is responsible for determining the processing objectives, legal bases of processing, method of using information, selection of security measures, determination of data retention periods, responding to users' requests, selection of processors, supervision over information processing, compliance with data subject rights, and execution of legal requirements related to the protection of personal information.
The data controller is obligated to make all decisions related to information processing based on the principles of lawfulness, transparency, proportionality, security, accountability, and respect for users' rights.
Article 22- Duties of the Data Processor
The data processor shall be authorized to process personal information solely within the limits of the data controller's instructions, concluded contracts, legal requirements, and specified objectives. The processor is obligated to implement appropriate security measures, protect the confidentiality of information, restrict employee access, maintain processing records, and refrain from independent use or use outside the authorized limits of the information.
Article 23- Sub-Processors
The platform can utilize sub-processors for providing services, including technology companies, data centers, cloud service providers, cybersecurity companies, authentication companies, SMS providers, email providers, data analysis companies, advertising companies, transportation companies, financial service providers, or other third parties.
Article 24- Recipients of Information
Personal information may, depending on necessity and within the limits of announced objectives, be placed at the disposal of authorized recipients, including affiliates, technology service providers, data centers, payment companies, transportation companies, authentication service providers, information security companies, data analysis companies, communication service providers, cloud service providers, legal advisors, auditors, financial institutions, insurance companies, business partners, and legal authorities.
Article 25- Employees and Persons Having Internal Access
The access of employees, directors, support experts, the security team, financial team, technical team, legal team, quality control team, fraud-fighting team, and other internal persons to users' information is granted solely based on the principle of Least Privilege and on the basis of occupational necessity. The platform is authorized to record, control, restrict, suspend, or revoke internal accesses.
Article 26- Representatives, Contractors, and Consultants
The platform can utilize representatives, contractors, consultants, attorneys, auditors, security companies, software development companies, call centers, support service providers, marketing companies, or other specialized persons to provide services. These persons shall be authorized to process information solely within the limits of the contract, assigned duties, and legal requirements.
Article 27- Transfer of Responsibilities in Merger or Corporate Restructuring
In the event of a merger, acquisition, assignment of shares, transfer of business, transfer of assets, restructuring, dissolution, bankruptcy, or other organizational changes, personal information may be transferred to the legal successor, transferee, or replacement company, provided that the use of information continues within the framework of this policy and applicable laws.
Article 28- Data Protection Officer and Privacy Unit
The platform can establish a data protection unit, Data Protection Officer (DPO), privacy committee, information security committee, or other related organizational structures to supervise the execution of this policy. This unit will be responsible for supervising process compliance, handling users' requests, examining risks, coordinating audits, cooperating with regulatory authorities, and providing necessary recommendations in the field of data protection.
Article 29- Recording Information Processing History
The platform can record and maintain history related to personal information processing activities, processing objectives, classification of information, recipients of information, international transfers, security measures, information retention periods, users' requests, security incidents, and other related information for legal, security, auditing, risk management, and law compliance-proving objectives.
Chapter Four: Legal Bases of Personal Information Processing, Lawfulness of Processing, and User Consent Management
Article 30- Principle of Lawfulness of Personal Information Processing
The platform processes users' personal information solely in the event of the existence of a valid legal basis, contractual necessity, legal requirement, valid user consent, legitimate and conventional interests of the platform or third parties, protection of vital interests of individuals, execution of public duties, or other applicable legal bases. No processing of personal information shall be performed outside the limits of the legal bases predicted in this policy or applicable laws.
Article 31- Processing Based on User Consent
In cases where the basis of processing is user consent, the consent must be obtained freely, knowingly, explicitly, specifically, verifiably, based on sufficient information, and without coercion. The platform can receive consent through electronic registration, digital signature, selecting a confirmation option, completing a form, registering a request, electronic response, user account settings, in-app notifications, or other valid methods.
Article 32- Withdrawal of Consent
The user can at any time and within the limits of applicable laws, withdraw their consent regarding the processing of personal information. The withdrawal of consent shall have no effect on processing operations performed prior to the declaration of withdrawal and on the basis of valid consent. The platform, after receiving the withdrawal request, will perform necessary actions to stop the consent-based processing within a conventional time frame, unless the continuation of processing is authorized on another legal basis.
Article 33- Processing Based on Contract Execution
The platform is authorized to process users' personal information to the extent necessary for concluding a contract, executing a contract, managing a user account, providing services, performing transactions, communicating with users, resolving disputes, providing support, collecting receivables, managing orders, executing contractual obligations, and performing preliminary actions prior to concluding a contract.
Article 34- Processing Based on Legal Requirements
The platform can process or maintain personal information within the limits of laws, regulations, orders of judicial authorities, tax requirements, financial regulations, anti-money laundering regulations, regulations combating the financing of terrorism, cybersecurity requirements, consumer protection requirements, or other legal obligations.
Article 35- Processing Based on Legitimate Interests
The platform can process users' information in cases where it has legitimate, necessary, conventional, and legal interests; including for enhancing security, fraud prevention, analyzing system performance, improving services, risk management, product development, protecting legal rights, managing disputes, guaranteeing information security, preventing cyberattacks, and managing service quality. These processing operations are conditional upon the fact that the fundamental rights and freedoms of users are not disproportionately affected.
Article 36- Processing for the Protection of Vital Interests
In emergency conditions where protecting the life, health, security, property, or vital interests of users or other persons is necessary, the platform can process personal information to the extent necessary or place it at the disposal of competent persons.
Article 37- Processing of Children's Information and Persons Lacking Competence
In cases where processing of information related to children or persons lacking legal competence is performed, the platform will, depending on the case, obtain the consent of the guardian, custodian, or legal representative, or comply with other relevant legal requirements.
Article 38- Processing Information for Analysis, Research, and Development
The platform can process personal information or anonymized information for statistical, research, market analysis, service development, technology development, training artificial intelligence models, improving algorithms, service quality analysis, quality control, analyzing user behavior, and developing new products. Training, developing, or improving artificial intelligence systems will be performed solely based on valid legal bases, necessary consent in appropriate cases, or after anonymizing the information, and in case of using personal data, this processing will be solely within the limits of the objectives announced in this policy. Users can register an objection or request for processing restriction regarding certain artificial intelligence-based processing operations performed solely for unnecessary personalization, within the limits of applicable laws.
Article 39- Principle of Proportionality and Minimization of Processing
The platform is committed to processing solely information that is required for fulfilling a specific, legitimate, and necessary objective, and to refrain from processing additional, unrelated, or disproportionate information. In the event of a change in processing objectives, the scope of processed information must also be revised proportionately to the new objective.
Article 40- Documenting Legal Bases of Processing
The platform can maintain history related to the legal bases of processing information, users' consent, contracts, legal requirements, assessment of legitimate interests, consent withdrawal history, users' requests, change of processing bases, and other related documents to prove compliance with laws, risk management, internal auditing, handling disputes, and responding to competent authorities.
Chapter Five: Categorization of Personal Information, Sensitive Information, Non-Personal Information, and Classification of Processed Data
Article 41- General Principles of Information Classification
The platform classifies all received, generated, or processed information based on its nature, degree of sensitivity, processing objectives, legal requirements, level of confidentiality, degree of risk, retention period, commercial value, security requirements, and potential impacts of disclosure or misuse of information.
The classification of information is performed with the aim of implementing proportionate security controls, access management, determining retention periods, risk management, determining the method of transferring information, determining the method of sharing, and executing legal requirements.
در ادامه، ترجمه دقیق، روان و کلمهبهکلمه (وفادار به متن اصلی) بخشهای تکمیلی سند «سیاست حفظ حریم خصوصی» به زبان انگلیسی ارائه شده است:
Article 42- Identity Information
Identity information includes any information that assists in the direct or indirect identification of the user, including first name, last name, pseudonym, commercial name, profile picture, personal photo, date of birth, gender, nationality, identification number, passport number, residency number, tax identifier, national ID, corporate ID, electronic signature, legal representation information, commercial license information, and other similar identifiers.
Article 43- Contact Information
Contact information includes telephone number, mobile number, landline number, email address, residential address, workplace address, delivery address, postal code, country, city, district, emergency communication information, business communication information, and other similar information.
Article 44- User Account Information
User account information includes user ID, username, encrypted password, security settings, privacy settings, authentication methods, account creation date, last login date, history of account changes, account status, notification settings, login information, devices utilized, active sessions, account recovery history, and other information related to account management.
Article 45- Financial and Payment Information
Financial information includes payment records, transaction amount, currency, payment ID, billing information, order number, payment status, refund records, commissions, electronic wallet, credits, discount codes, tax records, settlement-related information, authorized banking information, business account-related information, and other information associated with financial operations.
Article 46- Information Related to Advertisements and Transactions
Advertisement-related information includes advertisement title, description, images, videos, price, item condition, category, brand, model, technical specifications, geographical location, editing records, publication status, seller's information, buyer's information, price offers, transaction records, order status, dispatch status, delivery status, and other information associated with transactional activities.
Article 47- Communication Information and Correspondences
Communication information includes private messages, system messages, support correspondences, emails, online chats, transmitted files, user reports, service requests, complaints, objections, registered calls, recorded conversations, voice messages, video messages, and other communications conducted through the platform.
Article 48- Technical and Security Information
Technical information includes IP address, Device ID, advertising identifier, Cookie ID, Session ID, User Agent, browser type, operating system, software version, device model, hardware ID, network information, connection information, system logs, error reports, security information, intrusion detection information, Device Fingerprint, API information, and other technical information related to the use of services.
Article 49- Behavioral and Analytical Information
Behavioral information includes search history, clicks, visits, duration of use, interaction with advertisements, preferences, purchase records, sales records, payment records, usage patterns, login records, logout records, navigation behavior, interaction with notifications, interaction with advertisements, campaign information, response rates, violation report records, user ratings, comments, rankings, and other behavioral information. Operating system advertising identifiers and related data will be utilized solely in accordance with the user's selected settings, granted permissions, and applicable laws.
Article 50- Sensitive Information, Non-Personal Information, and Anonymous Data
Sensitive information includes data the disclosure of which can cause serious damage to the rights or freedoms of individuals, and non-personal information includes data that lacks the capability of direct or indirect attribution to a specific person.
Anonymous data, pseudonymized data, aggregated data, statistical data, and unidentifiable data may be utilized for research, statistical, analytical, service development, training artificial intelligence models, improving algorithms, market analysis, service quality analysis, and other legitimate objectives. The use of anonymous or aggregated data must not provide the capability of re-identifying users, and in the event that re-identification becomes possible, the information will be subject to personal information protections.
Chapter Six: Information Directly Provided by Users, Methods of Receipt, Registration, and Management Thereof
Article 51- Principle of Information Provision by the User
The user may place personal information or information related to third parties at the disposal of the platform in the course of registration, completion of user account, authentication, publishing advertisements, creating a store, registering an order, payment, sending messages, communicating with support, registering a complaint, participating in surveys, using special services, registering cooperation requests, registering employment requests, using location-based services, participating in advertising campaigns, using financial services, using artificial intelligence services, or other services of the platform.
The platform will process the aforementioned information solely within the limits of the objectives stipulated in this policy, relevant contracts, legal requirements, and operational needs.
Article 52- Information Provided Upon User Account Creation
At the time of creating a user account, the platform may receive information including first name and last name, display name, mobile phone number, email address, password, preferred language, country, city, business information, agency information, occupational information, tax information, residency information, profile picture, and other information required for account creation. Information that is not mandatory for account creation will be received from users strictly on an optional basis.
The platform may also receive supplementary information required for enhancing security, authentication, or providing new services throughout the duration of using the services.
Article 53- Information Provided for Authentication and Legal Compliance
The user may provide supplementary information, including images of identity documents, passport images, residency cards, business licenses, activity permits, company registration, tax information, banking information, legal representative information, selfie images, authentication videos, electronic signatures, authorized biometric information, or other necessary documents to use certain services or comply with legal requirements. Biometric information or selfie images are processed strictly for authentication, fraud prevention, or compliance with legal requirements, and will not be utilized for advertising or marketing objectives. Biometric information will be maintained strictly for the duration necessary for authentication, and after the removal of necessity, it will be deleted, anonymized, or destroyed in accordance with applicable laws.
The platform will process this information solely for authentication, fraud prevention, compliance with anti-money laundering regulations, compliance with financial, security, and regulatory requirements, and other legal objectives.
Article 54- Information Related to Publishing Advertisements and Creating a Store
The user can provide information including title, description, images, videos, product or service specifications, price, discount, brand, model, location, working hours, sales conditions, contact information, shipping information, warranty terms, return conditions, payment terms, and other related information to publish an advertisement or create a store.
This information may be processed for public display, search, ranking, smart recommendations, market analysis, quality control, prevention of violations, and other operational objectives.
Article 55- Information Provided in Internal Messenger and User Communications
Users may communicate with each other or with support through the internal messenger system, transmitting files, sending images, sending videos, voice messages, text messages, location sharing, document sharing, or other communication tools of the platform.
The platform may process this information to provide services, manage disputes, control quality, prevent fraud, address violations, respond to legal requests, develop services, and maintain system security. The platform does not continuously monitor the content of users' private correspondences, except within the limits of legal requirements, user reports, maintaining system security, or handling violations.
Article 56- Information Provided in Relation to Support and Customer Services
At the time of contacting support, registering a ticket, email correspondence, online chat, telephone call, video call, registering a complaint, registering a report, requesting guidance, requesting a refund, objecting to decisions, or other similar interactions, the user may place personal information, documents, images, files, transaction records, or other related information at the disposal of the platform. Support calls may be recorded for quality control, security, training, or dispute resolution with appropriate notification to users or in legally authorized cases.
This information may be utilized for responding, examining requests, dispute resolution, improving service quality, employee training, risk management, documentation, and compliance with legal requirements.
Article 57- Information Provided in Surveys, Competitions, and Advertising Campaigns
Users may voluntarily participate in surveys, advertising campaigns, loyalty programs, competitions, lotteries, events, experimental programs, product testing, or research programs, and provide their personal information or behavioral information.
The platform can process this information for executing the respective program, analyzing results, service development, marketing, granting prizes, analyzing consumer behavior, and other related objectives. Participation in advertising campaigns, surveys, or marketing programs that require the processing of additional information will be carried out based on users' consent where necessary.
Article 58- Information Related to Employment, Cooperation, and Commercial Participation
Persons who apply for employment, cooperation, agency, commercial participation, sales, service provision, investment, or other professional collaborations with the platform may provide information including resumes, occupational history, educational documents, professional records, tax information, identity information, contact information, licenses, certificates, portfolios, banking information, company information, and other related information.
This information will be processed for evaluating competence, concluding contracts, executing obligations, complying with legal requirements, managing cooperation, and other related objectives.
Article 59- Information Provided About Third Parties
The user may register information related to buyers, sellers, representatives, employees, goods recipients, contacts, family members, drivers, customers, business partners, or other third parties in the system in the course of using the services.
The user is committed to obtaining the necessary legal authorization prior to providing third-party information, and to assume full responsibility for respecting the rights of those persons.
Article 60- Updating, Amending, and Completing Information Provided by Users
Users are obligated to amend or complete their information in the event of a change, and the platform can request users to update information or provide supplementary documents in case of necessity.
The platform can match the provided information with internal sources, authorized third parties, legal databases, transaction records, security records, or previously provided information, and in the event of observing discrepancies, perform necessary actions, including suspension of services, requesting supplementary documents, account restriction, or referral of the matter to competent authorities.
Chapter Seven: Information Created Through the Use of Services, User Interactions, and Activities Performed on the Platform
Article 61- Principle of Automatic Creation of Information in the Process of Using Services
The mere use of the platform's services, without the user directly entering any information, may result in the creation, registration, analysis, or processing of a collection of technical, operational, behavioral, statistical, security, and analytical information.
This information may be automatically created or collected by software systems, cloud infrastructures, network equipment, security services, event logging systems, behavior analysis systems, anti-fraud systems, advertising systems, machine learning algorithms, or other technologies utilized in the platform. Automatic collection of information will be performed strictly to the extent necessary for providing services, security, performance analysis, and other legitimate objectives.
Article 62- Information Related to User Activities on the Platform
The platform may register and process information related to user activities, including login time, logout time, duration of presence, pages viewed, categories visited, advertisements viewed, items searched, services utilized, order history, payment history, order cancellation history, refund history, chat history, call history, violation report history, rating history, interest history, advertisement saving history, content sharing history, and other similar interactions.
Article 63- Information Related to Users' Searches and Preferences
The platform may process information related to searches performed, keywords entered, filters selected, categories of interest, results viewed, clicks, browsing history, wishlists, product comparison records, search saving records, active notification records, recommendations viewed records, and other user preferences.
Article 64- Information Related to Social Interactions and Communications Among Users
The platform may process information related to user interactions, including following sellers, following stores, sharing advertisements, submitting comments, registering ratings, replying to comments, sending price offers, inviting other users, introducing friends, link sharing, interacting with advertising content, and other social activities.
Article 65- Information Related to the Performance of Sellers and Businesses
The platform may process information related to the performance of sellers, stores, businesses, and service providers, including response rate, response time, order completion rate, order cancellation rate, user satisfaction level, quality of services, violation records, complaint records, refund records, delay records, rating records, performance indicators, sales volume, conversion rate, and other operational indicators.
Article 66- Information Related to Transactions and Financial Interactions
The platform may register and analyze information related to orders, purchases, sales, financial transactions, payments, refunds, commissions, settlements, wallet, gift credit, use of discount codes, loyalty points, tax records, accounting records, and other financial interactions.
Article 67- Information Related to Notifications, Messages, and System Communications
The platform may register information related to sending, receiving, viewing, opening, replying to, or interacting with SMS, emails, in-app notifications, Push Notifications, security notifications, marketing notifications, system notifications, service messages, and other electronic communications.
Article 68- Information Derived from the Analysis of User Behavior
The platform may analyze the behavioral information of users through analytical systems, statistical models, artificial intelligence algorithms, anti-fraud systems, risk discovery systems, personalization systems, and other similar technologies, and extract indicators such as usage patterns, fraud probability, interests, purchase patterns, sales patterns, search patterns, user return probability, order completion probability, order cancellation probability, interaction level, and other similar indicators. Behavioral analyses must not lead to entirely automated decision-making with legal effects or similarly significant effects on users, except within the limits of applicable laws and with the possibility of human review in appropriate cases.
Article 69- Information Related to Security, Risk Management, and Fraud Detection
The platform may register and analyze information related to unsuccessful login attempts, unusual account changes, suspicious behaviors, unusual transactions, simultaneous use of multiple devices, sudden changes in geographical location, bot activities, automated attacks, API misuse, identity theft, VPN use, Proxy use, use of automated tools, advertising misuse, content violations, user reports, and other security indicators. This information will not be utilized for creating an independent advertising profile or tracking across third-party services, marketing objectives, personalized advertising, or tracking across applications, except based on the valid consent of the user.
Article 70- Creation of Derived, Aggregated, and Analytical Data
The platform can produce derived data, statistical indicators, management reports, aggregated data, prediction models, market analyses, performance analyses, economic indicators, behavioral indicators, service quality indicators, training data for artificial intelligence algorithms, and other processed data based on existing information.
These data may be utilized for service development, market analysis, business decision-making, risk management, performance optimization, research, training artificial intelligence models, producing management reports, economic analysis, and other legitimate objectives.
Chapter Eight: Technical, System, Security, Network Information, and Data Derived from Information Technology Infrastructures
Article 71- General Principles of Collecting Technical and System Information
In order to provide services, maintain security, manage infrastructure, improve performance, manage capacity, analyze errors, prevent misuse, manage risk, detect intrusion, control service quality, develop new capabilities, comply with legal requirements, and maintain system stability, the platform automatically or semi-automatically collects, registers, processes, and maintains technical and system information related to users' use of services.
This information may be produced or collected by the website, application, browser, operating system, network equipment, cloud services, security services, APIs, SDKs, event management systems, log registration systems, performance analysis tools, monitoring tools, and other components of the information technology infrastructure.
Article 72- Information Related to the User's Device
The platform may process information related to the device utilized by the user, including device type, device model, manufacturer, operating system version, browser version, application version, processor architecture, memory, screen resolution, system language, time zone, authorized hardware identifiers, device security status, Root or Jailbreak status, regional settings, display settings, hardware capabilities, advertising identifiers, and other related technical information. Advertising identifiers will be utilized strictly in accordance with operating system settings, user choices, and applicable laws for measuring or personalizing advertisements.
Article 73- Network and Electronic Communications Information
The platform may register and process information related to network and communications, including IP address, IPv6 address, port number, DNS information, ISP information, Carrier information, internet connection type, communication speed, connection status, network ID, Wi-Fi ID, Cell Tower information, VPN information, Proxy information, Gateway information, NAT information, API communication information, server response time, request transmission time, response receipt time, volume of data exchange, and other related information.
Article 74- Event Logging Information and System Logs
The platform can register and maintain all important events of the system, including login, logout, password change, security settings change, account information change, advertisement creation, advertisement deletion, information editing, transaction creation, transaction cancellation, system errors, security errors, administrative changes, internal accesses, API accesses, network requests, security events, and other related activities in the form of Log.
Article 75- Information Related to User Sessions and Session Management
The platform may register and process information related to user sessions, including session creation time, session end time, session duration, session ID, security Tokens, active devices, active browsers, approximate location, activities performed in the session, session errors, session renewal, session termination, and other related information.
Article 76- Information Related to Software Performance and Error Reports
The platform may collect information related to the performance of the application or website, including Crash Report, Stack Trace, Exception Log, Performance Log, memory consumption information, processor consumption, status of services, page loading time, status of APIs, user errors, system errors, connection status, and other performance information.
Article 77- Cybersecurity Information and Threat Management
The platform can register and analyze information related to cyber attacks, intrusion attempts, DDoS attacks, Brute Force attacks, Credential Stuffing attacks, SQL Injection attacks, XSS attacks, CSRF attacks, Bot attacks, API misuse, port scanning, unauthorized access attempts, suspicious changes, malware activities, unusual behaviors, indicators of compromise, security alerts, and other security events.
Article 78- Information Related to APIs, SDKs, and Software Communications
The platform may register and process information related to calling APIs, access keys, Tokens, program ID, developer ID, request time, data volume, responses received, request rates, API errors, authentication status, permissions status, SDK version, API version, and other information related to software communications.
Article 79- Information Related to Technical Identifiers and Identification Technologies
The platform may utilize technical identifiers, including Cookie ID, Session ID, Device ID, Advertising ID, Push Token, Installation ID, Browser Fingerprint, Device Fingerprint, notification identifier, installation identifier, campaign identifier, analytical identifier, security identifier, authentication identifier, transaction identifier, request identifier, and other similar identifiers for providing services, security management, behavior analysis, service personalization, session management, and fraud prevention.
Article 80- Processing, Maintenance, and Use of Technical Information
The platform is authorized to process technical, system, security, and network information for objectives including ensuring information security, maintaining service stability, infrastructure management, performance analysis, software development, capacity analysis, security event management, fraud detection, responding to cyber attacks, complying with legal requirements, service quality management, training security algorithms, risk analysis, internal auditing, operations documentation, and other legitimate objectives.
The platform can also utilize technical information in the form of anonymous, pseudonymized, or aggregated data for statistical analyses, technology development, scientific research, training artificial intelligence systems, quality management, and managerial decision-making; provided that the fundamental rights and freedoms of users are not violated.
Chapter Nine: Location Information, Location-Based Services, Geographical Data, and Spatial Information Processing
Article 81- General Principles of Spatial Information Processing
The platform may collect, register, process, store, analyze, transmit, and maintain information related to the location of users, devices, orders, advertisements, stores, businesses, vehicles, consignments, drivers, couriers, customers, and other associated individuals within the limits of provided services, user consent, contractual necessity, legal requirements, or other valid legal grounds.
Spatial information may be processed in real-time, periodically, approximately, precisely, statically, or dynamically, and utilized for providing services, increasing security, operations management, market analysis, improving user experience, personalizing services, logistics management, fraud prevention, risk analysis, and other legitimate objectives.
Article 82- Sources of Location Information
The platform may receive location information from various sources, including GPS, GNSS, mobile network, Wi-Fi, Bluetooth, Beacons, IP address, browser information, operating system information, digital maps, information provided by the user, data registered in orders, transportation data, device information, satellite data, localization APIs, map service providers, cloud service providers, and other authorized sources.
Article 83- Location Information Provided by the User
The user may directly register information such as residential address, workplace address, store address, delivery address, advertisement location, business location, geographical coordinates, district name, city name, country name, postal code, movement route, delivery point, receipt point, travel information, goods transportation information, or other geographical information in the system.
The platform can process this information for providing services, public display, search, smart recommendations, order management, routing, market analysis, and other related objectives.
Article 84- Automatic Location Information
In the event that the relevant permissions are active, the platform may automatically receive the location information of the device.
This information may include geographical coordinates, altitude, movement speed, movement direction, location accuracy, location registration time, location registration date, movement route, stop points, geographical boundary, time zone, distance from specified points, district identifier, and other associated information.
Article 85- Use of Spatial Information for Providing Services
The platform can utilize location information for providing services including displaying nearby advertisements, suggesting adjacent stores, calculating shipping costs, determining service boundaries, routing, determining approximate delivery time, transportation fleet management, order management, determining the appropriate driver, displaying local results, providing personalized recommendations, local market analysis, service area management, and other location-based services.
Article 86- Location History and Geographical Records
The platform may register and maintain location history, routes traversed, points registered, geographical boundaries, travel records, goods delivery records, presence records in specified areas, drivers' activity records, couriers' activity records, order position records, and other historical spatial data for operational, security, contractual, statistical, managerial, or legal objectives.
Article 87- Spatial Information Related to Transportation and Logistics
In goods transportation services, consignment dispatch, order delivery, goods relocation, drivers' services, couriers' services, logistics services, or other similar services, the platform may process information related to the driver's location, vehicle location, consignment location, movement time, stop time, delivery time, movement route, distance traversed, traffic status, approximate arrival time, transportation status, and other associated information.
Article 88- Analysis of Geographical Information and Service Personalization
The platform can utilize spatial information independently or together with other information for consumer behavior analysis, market analysis, geographical areas analysis, demand analysis, supply analysis, order density analysis, pricing management, service development, product recommendation, store recommendation, advertisement recommendation, local advertising, economic analysis, and training artificial intelligence models.
Article 89- Sharing Spatial Information
The platform may share spatial information within the limits of the objectives of this policy and applicable laws with affiliates, map service providers, transportation service providers, cloud service providers, positioning service providers, data analysis companies, business partners, legal authorities, or other authorized persons.
Sharing information will be performed strictly within the limits of operational necessity, legal requirements, or valid contracts.
Article 90- Protection, Maintenance, and Deletion of Location Information
The platform is committed to protecting location information utilizing proportionate security measures including encryption, access control, event logging, security monitoring, access restriction, information segregation, anonymization, pseudonymization, backups, key management systems, managerial controls, and other conventional methods.
Spatial information will be maintained strictly until the duration necessary for the realization of processing objectives, contract execution, compliance with legal requirements, dispute resolution, security management, fraud prevention, conducting audits, or other legitimate objectives, and after the expiration of the maintenance period, it will be deleted, destroyed, or anonymized as the case may be.
Chapter Ten: Financial Information, Payment, Invoicing, Electronic Wallet, Settlement, and Records of Financial Transactions
Article 91- General Principles of Financial Information Processing
In order to provide services, perform financial transactions, manage payments, settlements, execute contracts, comply with tax requirements, comply with anti-money laundering regulations, prevent fraud, manage risk, resolve disputes, provide support services, manage refunds, manage electronic wallet, manage commissions, manage credits, and other legitimate objectives, the platform collects, registers, processes, stores, transmits, and maintains financial information associated with users.
The processing of financial information will always be performed respecting the principles of necessity, proportionality, security, confidentiality, and purpose limitation.
Article 92- Types of Processable Financial Information
The platform may process information including transaction amount, currency utilized, transaction ID, order number, payment status, payment time, payment method, settlement ID, invoice number, tax information, refund information, wallet records, credit records, commission records, discount records, coupon records, gift records, value-added tax-related information, shipping cost, service fee, commissions, payment identifier, payment gateway-related information, merchant-related information, seller-related information, and other associated information.
Article 93- Information Related to Payment Methods
The platform may register and process information related to the payment method selected by the user, including online payment, payment through electronic wallet, payment through internal credit, installment payment, in-person payment, payment through bank gateways, payment through payment companies, corporate payment, or other authorized methods.
Article 94- Bank Card Information and Payment Tools
In the event that bank card information or payment tools are provided by the user, the platform will refrain to the extent possible from storing complete bank card information, CVV, secondary password, PIN, or other sensitive payment information, and will utilize tokenization, encryption, masking, or other conventional security methods.
Article 95- Electronic Wallet and Internal Credit
In the event of providing electronic wallet services, the platform may register and process information related to the balance, credit increase, credit decrease, credit transfer, gifts, prizes, promotional credit, incentive credit, returned credit, loyalty points, expiration date, credit consumption history, credit transfer history, and other associated information.
Article 96- Invoices, Financial Documents, and Accounting Records
The platform may issue, store, and process invoices, bills, financial documents, receipts, payment documents, settlement documents, credit documents, refund documents, financial reports, tax reports, accounting reports, commission records, expense records, and other documents associated with financial operations.
Article 97- Refund, Return of Funds, and Modification of Transactions
The platform may register and process information related to refund requests, return of funds, transaction modification, order cancellation, payment reversal, financial disputes, user objections, financial examinations, arbitration decisions, dispute settlements, and other associated information.
Article 98- Financial Analysis, Risk Management, and Fraud Prevention
The platform can process financial and transactional information for analyzing payment patterns, discovering unusual transactions, detecting money laundering, countering illegal financing, detecting misuse, risk management, credit scoring, quality control, claims management, economic analysis, market analysis, financial behavior analysis, and developing financial artificial intelligence systems.
Article 99- Sharing Financial Information
The platform can share financial information within the limits of necessity with payment service providers, banks, financial institutions, electronic wallet companies, tax service providers, auditors, financial consultants, affiliates, business partners, regulatory authorities, tax authorities, judicial authorities, anti-money laundering authorities, countering financing of terrorism authorities, and other persons possessing legal authorization.
Article 100- Security, Maintenance, and Deletion of Financial Information
The platform protects users' financial information employing appropriate security controls including encryption, access control, key management, event logging, intrusion detection systems, risk management systems, backups, auditing controls, segregation of operational environments, security audits, change control, tokenization technologies, and other appropriate technical and managerial measures.
Financial information will be maintained strictly until the duration necessary for providing services, contract execution, compliance with accounting, tax, judicial, anti-money laundering requirements, dispute management, responding to competent authorities, or other legitimate objectives, and after the expiration of the maintenance period, it will be deleted, destroyed, or anonymized as the case may be.
Chapter Eleven: Sources of Information Collection from Third Parties, Public Sources, Business Partners, Service Providers, and Other Authorized Sources
Article 101- General Principles of Receiving Information from Third Sources
In addition to information directly provided by users or automatically created in the course of using services, the platform may receive and process information from third parties, public sources, affiliates, business partners, service providers, legal authorities, authentication systems, financial systems, payment systems, transportation systems, advertising systems, data analysis systems, social networks, authorized databases, or other legal sources.
Receiving information from third parties will be performed strictly within the limits of legitimate objectives, legal requirements, valid contracts, user consent, or other authorized legal grounds.
Article 102- Information Received from Affiliates and Subsidiaries
The platform can receive users' information from the parent company, subsidiaries, affiliates, companies under common control, corporate branches, corporate brands, or other persons associated with the corporate group; provided that the transfer of information is necessary for providing services, joint account management, service integration, compliance with legal requirements, information security, product development, or other legitimate objectives.
Article 103- Information Received from Payment Service Providers and Financial Institutions
The platform may receive information associated with payment status, transaction status, payment ID, refund status, settlement status, financial credit, account status, anti-fraud information, financial authentication-related information, compliance with anti-money laundering regulations-related information, and other associated information from banks, financial institutions, payment service providers, electronic wallet providers, or other authorized financial institutions.
Article 104- Information Received from Authentication Service Providers
The platform can utilize the services of specialized authentication providers to perform authentication processes, document validation, identity control, residency control, license checks, legal representation checks, identity fraud detection, document authenticity control, company validation, or other similar processes.
Information received may include validation result, authentication status, risk level, document status, residency status, license status, or other associated information.
Article 105- Information Received from Business Partners and Service Providers
The platform may receive information associated with users from transportation service providers, logistics companies, insurance companies, map service providers, cloud service providers, cybersecurity companies, SMS service providers, email service providers, data analysis providers, advertising companies, artificial intelligence providers, call centers, quality control companies, marketing service providers, or other business partners.
Article 106- Information Received from Public Sources
The platform can collect and process information published in public sources, legal databases, company registration systems, trademark registration systems, business license systems, government systems, public websites, public social networks, public information systems, search engines, advertisement publication systems, judicial information systems, tender and auction systems, or other authorized public sources within the limits of respective laws.
Article 107- Information Received from Other Users
In the course of using services, users may register information about other users including contact information, delivery information, representatives' information, drivers' information, goods recipients' information, contacts' information, complaints' information, violation report information, dispute-related information, payment information, or other associated information in the system.
The platform can process this information for executing services, resolving disputes, handling complaints, complying with legal requirements, preventing fraud, or other legitimate objectives.
Article 108- Information Received from Legal Authorities and Regulatory Bodies
The platform may receive users' information from judicial authorities, law enforcement authorities, regulatory bodies, tax organizations, anti-money laundering authorities, consumer protection organizations, regulatory entities, licensing organizations, company registration authorities, customs organizations, or other competent authorities.
Article 109- Matching, Completing, and Validating Information
The platform can match information received from different sources with existing information in the system, complete, validate, amend, or analyze it to ensure information accuracy, prevent fraud, comply with legal requirements, manage risk, enhance security, improve service quality, develop data analysis algorithms, train artificial intelligence models, or other legitimate objectives.
Article 110- Restrictions and Requirements for Processing Third-Source Information
The platform is committed to processing information received from third parties strictly within the limits of declared objectives, legal requirements, valid contracts, users' consent, or other valid legal grounds, and to refrain from unnecessary collection, maintenance, or use of information.
The platform is also committed to deleting, anonymizing, or pseudonymizing unnecessary information if possible, and to applying appropriate technical and organizational measures to protect information received from third sources.
Chapter Twelve: Objectives of Personal Information Processing, Methods of Using Information, and Legitimate Purposes of Data Processing
Article 111- Principle of Purpose Limitation and Lawfulness of Information Use
The platform will process personal information, technical information, financial information, behavioral information, location information, transactional information, communication information, security information, user-generated information, and other associated data strictly for specified, legitimate, transparent, proportionate objectives aligned with applicable laws.
No use of information outside the objectives declared in this policy or outside the limits of user consent, contract, legal requirements, or other valid legal grounds will be performed unless a new legal basis is created.
Article 112- Providing, Managing, and Executing Platform Services
The platform processes users' information for creating user accounts, account management, authentication, providing services, publishing advertisements, creating stores, order management, performing transactions, payment management, transportation management, providing financial services, providing communication services, providing location-based services, providing artificial intelligence services, contract management, subscription management, providing special services, providing corporate services, and executing other current or future services.
Article 113- Managing Contractual Relationships and Executing Obligations
Users' information may be utilized for contract conclusion, contract execution, obligation management, management of parties' rights, providing after-sales services, subscription management, warranty management, commission management, sellers management, buyers management, refund management, contractual dispute management, debt collection, settlements, executing service terms of use, and other contractual objectives.
Article 114- Information Security, System Security, and Risk Management
The platform will process users' information for maintaining system security, managing security risks, intrusion detection, preventing cyber attacks, security event management, preventing unauthorized access, identity fraud detection, discovering suspicious activities, threat analysis, preventing misuse, crisis management, infrastructure protection, vulnerability analysis, event logging, security auditing, and other security objectives.
Article 115- Countering Fraud, Money Laundering, and Misuse
The platform can process users' information for preventing, discovering, investigating, and documenting fraud, money laundering, financing of illegal activities, service misuse, nominal transactions, identity theft, advertising misuse, financial misuse, wallet misuse, API misuse, bot activities, organized illegal activities, bypassing platform rules, or other similar activities.
Article 116- Communication with Users and Providing Support Services
Users' information may be utilized for responding to requests, handling complaints, resolving disputes, sending service notifications, sending security messages, sending contractual messages, sending important notices, providing guidance, providing support services, tracking orders, managing tickets, telephone calls, communication through email, SMS, internal messenger, in-app notifications, or other communication methods.
Article 117- Data Analysis, Service Development, and Innovation
The platform can process users' information for market analysis, consumer behavior analysis, service quality analysis, system performance analysis, developing new products, developing new services, improving user interface, algorithm development, training artificial intelligence models, developing recommender systems, developing search systems, developing anti-fraud systems, economic analysis, business planning, capacity management, and other research and development objectives.
Article 118- Personalization of Services and User Experience
The platform may process users' information for personalizing the homepage, search results, advertisements, product or service recommendations, stores, notifications, discounts, content, marketing campaigns, user interface, smart suggestions, and other similar features.
Article 119- Compliance with Legal, Regulatory, and Judicial Requirements
The platform shall process users' information for legal enforcement, compliance with tax regulations, anti-money laundering regulations, consumer protection regulations, e-commerce regulations, data protection regulations, execution of judicial orders, cooperation with regulatory authorities, responding to legal requests, litigation management, defending the company's legal rights, enforcement of judgments, and other legal requirements.
Article 120- Statistical, Research, Managerial, and Commercial Objectives
The platform may utilize anonymous, pseudonymized, aggregated, or personal information—within the limits of valid legal grounds—for preparing statistical reports, analyzing economic indicators, analyzing market trends, analyzing consumer behavior, strategic management, demand forecasting, development planning, business intelligence development, training machine learning models, competitive analysis, operational performance analysis, quality management, scientific research, technology development, and other legitimate commercial or managerial objectives.
Chapter Thirteen: Data Analysis, Profiling, Automated Decision-Making, Service Personalization, Algorithms, Machine Learning, and Artificial Intelligence
Article 121- General Principles of Data Analysis and Intelligent Information Processing
The platform may process, analyze, and model users' information manually, semi-automatically, or fully automatically for the purposes of providing services, improving user experience, enhancing security, technology development, risk management, fraud prevention, analyzing user behavior, market analysis, product development, system performance optimization, capacity management, service personalization, providing smart suggestions, economic analysis, quality management, conducting research, training machine learning models, and other legitimate objectives.
These processes may be conducted using statistical algorithms, artificial intelligence systems, machine learning models, recommender systems, intelligent search engines, predictive models, behavior analysis systems, anomaly detection systems, fraud detection systems, natural language processing systems, machine vision systems, ranking models, and other similar technologies.
Article 122- User Behavior Analysis
The platform may analyze information related to how users utilize services, search history, browsing records, click records, duration of use, interaction with advertisements, interaction with sellers, interaction with marketing, purchase records, sales records, payment records, order cancellation records, complaint records, violation report records, temporal patterns of use, spatial patterns of use, interaction with the user interface, and other behavioral indicators.
The purpose of these analyses includes improving services, product development, enhancing security, service personalization, quality management, market analysis, demand analysis, supply analysis, algorithm development, and other legitimate objectives.
Article 123- User Profiling
The platform may create analytical, commercial, security, operational, or behavioral profiles for users based on available information.
These profiles may include probable interests, preferred categories, purchase patterns, sales patterns, engagement level, activity history, loyalty indicators, risk indicators, security indicators, service quality indicators, responsiveness indicators, credit indicators, performance indicators, probability of order completion, probability of user return, probability of order cancellation, probability of fraud, or other analytical indicators.
Article 124- Automated Decision-Making
The platform may use automated or semi-automated decision-making in certain processes for fraud detection, risk management, content ranking, seller ranking, product ranking, order prioritization, abnormal activity detection, advertisement management, recommendation management, quality control, inappropriate content detection, security management, request processing, account management, or other similar processes.
Article 125- Service and Content Personalization
The platform may process users' information to personalize the user interface, homepage, search results, categories, stores, product recommendations, service recommendations, notifications, advertisements, marketing campaigns, discounts, smart results, and other similar services.
Article 126- Training Artificial Intelligence and Machine Learning Models
The platform may use anonymous, pseudonymized, aggregated information, or—in cases with a valid legal basis—personal information for training, testing, validating, tuning, optimizing, and developing artificial intelligence models, machine learning models, natural language processing models, image analysis models, recommender models, predictive models, fraud detection models, risk management models, market analysis models, and other similar models.
Article 127- Statistical Analysis, Market Analysis, and Business Intelligence
The platform may process users' information for analyzing market trends, supply and demand analysis, price analysis, consumer behavior analysis, seller performance analysis, advertisement performance analysis, geographical area analysis, campaign analysis, economic analysis, financial analysis, service quality analysis, competitor analysis, capacity management, development planning, budgeting, and other objectives related to business intelligence.
Article 128- Security Analysis and Anomaly Detection Systems
The platform may use security analysis algorithms, anomaly detection systems, fraud detection models, abnormal behavior analysis systems, risk analysis systems, cyberattack analysis systems, user session analysis systems, network analysis systems, financial transaction analysis systems, and other similar technologies to protect the infrastructure and users.
Article 129- Processing Anonymous, Pseudonymized, and Aggregated Data
The platform may convert users' information into non-attributable data through anonymization, pseudonymization, aggregation, or other technical methods, and utilize such data for research, technology development, training artificial intelligence models, market analysis, service development, managerial reports, research collaborations, economic analysis, statistical analysis, product development, and other legitimate objectives.
Article 130- Ethical Principles, Transparency, and Accountability in Artificial Intelligence Use
The platform is committed to observing the principles of transparency, accountability, security, justice, non-discrimination, auditability, explainability, protection of personal data, data minimization, purpose limitation, organizational responsibility, and respect for users' fundamental rights in the development and use of artificial intelligence systems, machine learning, data analysis, and automated decision-making.
The platform is also committed to managing the use of artificial intelligence systems such that users' interests, information security, public trust, and legal requirements are considered in all stages of design, training, deployment, operation, and updating of these systems.
Chapter Fourteen: Authentication, Know Your Customer (KYC), Anti-Money Laundering (AML), Countering the Financing of Illegal Activities, Risk Management, and Fraud Prevention
Article 131- General Principles of Authentication and Legal Compliance
In order to maintain service security, create a reliable environment for transactions, prevent identity theft, counter fraud, comply with legal requirements, enforce anti-money laundering regulations, counter the financing of illegal activities, comply with tax requirements, comply with e-commerce regulations, protect users, manage risk, comply with financial partners' requirements, and other legitimate objectives, the platform may execute processes of authentication, validation, Know Your Customer (KYC), background checks, risk assessment, and compliance controls.
These processes may be executed before account creation, during service use, before performing transactions, when changing information, when increasing access levels, when using financial services, when creating a store, when registering a company, when withdrawing funds, when transferring credit, or at any other time the platform deems necessary.
Article 132- Information Receivable for Authentication
The platform may, as the case may be, receive and process information including full name, date of birth, nationality, phone number, email address, personal image, selfie image, image of identity documents, passport image, residence card, national ID card, driver's license, residency information, company information, activity licenses, tax information, banking information, legal representative information, electronic signature, authorized biometric information, video information, audio information, spatial information, device information, network information, transaction information, and other necessary information.
Article 133- Authentication Methods
The platform may use various authentication methods including phone number-based authentication, email-based authentication, one-time password (OTP) authentication, two-factor authentication (2FA), biometric authentication, image matching, video matching, document matching, bank information matching, tax information matching, corporate information matching, artificial intelligence-based authentication, government service-based authentication, specialized provider-based authentication, or other valid methods.
Article 134- Know Your Customer (KYC)
The platform may execute KYC processes to identify users, sellers, businesses, legal entities, legal representatives, account owners, fund recipients, beneficial owners, company directors, store owners, and other associated individuals.
These processes may include identity verification, ownership structure verification, residency status verification, license verification, economic activity verification, source of funds verification, business relationship verification, public record verification, sanctions verification, regulatory watchlist verification, geographical risk verification, and other similar controls.
Article 135- Anti-Money Laundering (AML) and Countering the Financing of Illegal Activities
The platform may process, analyze, and monitor users' information and their transactions to comply with anti-money laundering regulations, counter the financing of illegal activities, prevent the misuse of financial services, prevent the use of intermediary accounts, prevent nominal transactions, prevent suspicious transactions, manage financial risk, and comply with regulatory bodies' requirements.
Article 136- Risk Assessment of Users and Transactions
The platform may proceed to assess the risk level of users, accounts, transactions, stores, orders, or other associated activities based on identity information, financial information, spatial information, behavioral information, device information, network information, security information, transactional information, activity records, complaint records, violation records, anti-fraud indicators, artificial intelligence analyses, public source information, and other authorized information.
Article 137- Fraud Detection, Identity Theft, and Misuse of Services
The platform may use analytical systems, artificial intelligence algorithms, anomaly detection systems, behavior analysis, network analysis, device analysis, spatial location analysis, and other similar technologies to detect identity theft, use of rented accounts, creation of multiple accounts, bot activities, advertisement misuse, discount misuse, wallet misuse, gift code misuse, API misuse, nominal transactions, fake orders, manipulation of scores, manipulation of rankings, loyalty program misuse, money laundering, unauthorized transfer of funds, bypassing restrictions, or other similar activities.
Article 138- Cooperation with Competent Authorities and Regulatory Bodies
The platform may, within the limits of applicable laws, provide necessary information to competent authorities for the enforcement of anti-money laundering regulations, countering the financing of illegal activities, enforcement of judicial orders, execution of regulatory bodies' orders, enforcement of tax regulations, enforcement of banking regulations, enforcement of e-commerce regulations, or other legal requirements.
Article 139- Maintenance of Authentication Records and Compliance Controls
The platform may maintain information and records related to authentication, documents provided, validation results, KYC records, AML records, risk analysis records, security control records, records of communication with legal authorities, compliance decision records, violation investigation records, and other associated information for the duration necessary for compliance with legal, contractual, security, tax, auditing, or dispute management requirements.
Article 140- User Rights, Proportionality of Processing, and Protection of KYC and AML Information
The platform is committed to processing all information collected in processes of authentication, KYC, AML, risk assessment, and fraud prevention observing the principles of lawfulness, proportionality, data minimization, purpose limitation, security, confidentiality, accountability, access control, and other fundamental principles of data protection.
Users may exercise requests for access, correction, or other rights stipulated in this policy regarding their information within the limits of applicable laws, provided that the exercise of these rights does not conflict with legal, security, judicial, tax, or anti-money laundering requirements.
Chapter Fifteen: Service Communications, Marketing, Advertising, Notification, Commercial Messages, Personalization of Communications, and Management of User Consent
Article 141- General Principles of Electronic Communications and Notification
In order to provide services, execute contracts, maintain security, manage user accounts, provide support, notify service changes, notify contract changes, notify internal policy changes, notify order status, notify payment status, notify security events, notify account changes, provide commercial offers, execute loyalty programs, execute marketing campaigns, develop user relations, and other legitimate objectives, the platform may use various communication methods to send messages to users.
These communications may be performed through SMS, telephone calls, email, internal messenger, in-app notifications, Push Notifications, website messages, user panel messages, social media messages, automated messages, intelligent chat systems, service bots, automated response systems, or other authorized communication methods.
Article 142- Service and Operational Messages
The platform may send service messages related to account creation, account login, authentication, password change, account information change, order status, payment status, shipping status, delivery status, refund, change in terms of use, change in internal policies, security notifications, security warnings, complaint status, request status, ticket status, system notifications, technical announcements, and other necessary communications to users.
Article 143- Marketing and Advertising Messages
The platform may send information related to products, services, stores, advertisements, special offers, discounts, festivals, marketing campaigns, new services, supplementary services, loyalty programs, friend referral programs, personalized offers, location-based offers, user behavior-based offers, past purchase-based offers, previous search-based offers, or other commercial offers to users.
Article 144- Personalization of Communications and Advertising
The platform may process information related to user behavior, purchase records, sales records, search records, geographical location, interests, preferred categories, followed stores, interaction history with advertisements, device information, campaign information, loyalty information, statistical analyses, and other authorized information to personalize communications and advertisements for increasing the relevance of messages to users' needs.
Article 145- Loyalty Programs, Scoring, and Incentive Campaigns
The platform may process users' information for executing loyalty programs, scoring, gift credits, discount codes, prizes, competitions, raffles, cashback programs, promotional credit, incentive credit, customer clubs, friend referral programs, and other incentive programs.
This information may be used for calculating points, assessing conditions for using benefits, allocating rewards, analyzing campaign effectiveness, preventing misuse, risk management, and other related objectives.
Article 146- Telephone, Audio, and Video Communications
The platform may establish telephone, audio, or video contact with users for providing services, support, authentication, handling complaints, quality control, training staff, dispute resolution, security management, tracking orders, managing financial services, or other legitimate objectives.
Article 147- Artificial Intelligence-Based and Automated System Communications
The platform may use intelligent response systems, chatbots, virtual assistants, natural language processing systems, automated response systems, smart recommendation systems, ticket management systems, sentiment analysis systems, automatic translation systems, or other technologies based on artificial intelligence for communicating with users.
Article 148- Consent Management, Communication Preferences, and Unsubscription
The platform may provide users the capability to manage communication settings, select communication channels, select message types, manage notifications, manage personalized advertising, unsubscribe from newsletters, cancel receipt of advertising messages, manage marketing messages, and other related settings.
Article 149- Analysis of Communication Effectiveness and Marketing Campaigns
The platform may analyze information related to sending, delivery, opening, viewing, clicking, response, engagement rate, conversion rate, unsubscription rate, return rate, participation rate, viewing time, advertisement performance, campaign performance, message performance, user behavior after receiving messages, and other similar indicators.
The purpose of these analyses includes improving communication quality, optimizing campaigns, content personalization, increasing advertising efficiency, service development, and user experience management.
Article 150- Protection of Communication Information and Limitation on Their Use
The platform is committed to processing information related to communications, messages, notifications, calls, communication settings, campaign records, marketing records, user consent records, unsubscription records, message interaction records, and other information under this chapter observing the principles of security, confidentiality, purpose limitation, data minimization, access control, proportionality, and accountability.
This information will be maintained strictly until the duration necessary for the realization of legitimate objectives, contract execution, compliance with legal requirements, dispute resolution, security management, service quality analysis, auditing, or other objectives mentioned in this policy, and after the expiration of the maintenance period, it will be deleted, destroyed, or anonymized as the case may be.
Chapter Sixteen: Cookies, Tracking Technologies, Digital Identifiers, SDKs, APIs, Local Storage, Session Storage, Pixels, Tags, Web Beacons, and Similar Technologies
Article 151- General Principles of Using Tracking Technologies
In order to provide services, manage user sessions, enhance security, authentication, maintain system stability, personalize user experience, analyze service performance, analyze user behavior, manage advertising, measure campaign effectiveness, prevent misuse, product development, risk management, service quality analysis, infrastructure management, and other legitimate objectives, the platform may use cookies, digital identifiers, local storage technologies, tracking technologies, SDKs, APIs, Pixels, Web Beacons, Tags, Fingerprints, Tokens, and other similar technologies.
Use of these technologies shall be subject to the principles of lawfulness, transparency, proportionality, security, data minimization, purpose limitation, and respect for users' rights.
Article 152- Cookies
The platform may use temporary cookies, persistent cookies, security cookies, functional cookies, analytical cookies, personalization cookies, advertising cookies, authentication cookies, session management cookies, settings storage cookies, performance measurement cookies, anti-fraud cookies, and other types of cookies.
These cookies may be used for maintaining user login status, storing settings, facilitating service use, content personalization, behavior analysis, fraud prevention, security management, performance measurement, or other similar objectives.
Article 153- Local Storage, Session Storage, and Other Local Storage Technologies
The platform may use Local Storage, Session Storage, IndexedDB, Cache Storage, Application Cache, Secure Storage, Storage APIs, or other user-side storage technologies to store setting information, session status, temporary information, users' preferences, security information, cache data, functional data, personalization data, and other necessary information.
Article 154- Pixels, Web Beacons, Tags, and Similar Technologies
The platform may use Pixels, Web Beacons, Invisible Pixels, Tracking Pixels, JavaScript Tags, HTML Tags, Conversion Tags, Measurement Tags, Event Tags, Tracking Scripts, or other similar technologies to measure service performance, analyze campaigns, analyze user interaction, analyze advertisements, analyze visits, analyze conversion rates, analyze user behavior, and other legitimate objectives.
Article 155- Digital Identifiers and Identification Technologies
The platform may use technical identifiers including Device ID, Browser ID, Advertising ID, Installation ID, Session ID, Push Token, API Token, Authentication Token, Cookie ID, Fingerprint, Browser Fingerprint, Device Fingerprint, Installation Fingerprint, UUID, campaign ID, analysis ID, transaction ID, and other similar identifiers for providing services, managing security, behavior analysis, session management, service personalization, fraud prevention, and other legitimate objectives.
Article 156- SDKs, Software Libraries, and Third-Party Services
The platform may use SDKs, software libraries, APIs, or services provided by third parties for providing services, performance analysis, notification dispatch, maps, payment, security, data analysis, authentication, advertising, image processing, video processing, communications, cloud services, machine learning, or other similar services.
These services may, depending on the type of service, process certain technical information or information related to software performance.
Article 157- APIs, System Communications, and Data Exchange
The platform may use internal or external APIs for exchanging information among systems, communicating with service providers, communicating with payment systems, communicating with authentication systems, communicating with transportation systems, communicating with data analysis systems, communicating with artificial intelligence systems, or other related systems.
These communications may include the transfer of technical data, security data, operational data, transactional data, managerial data, or other information necessary for providing services.
Article 158- Service Performance Analysis and Quality Measurement
The platform may use information resulting from tracking technologies to analyze page load speed, service quality analysis, error rate analysis, server performance analysis, user experience analysis, infrastructure capacity analysis, API performance analysis, user interaction analysis, key performance indicator (KPI) analysis, advertisement analysis, campaign analysis, and other managerial or technical objectives.
Article 158- Service Performance Analysis and Quality Measurement
The platform may utilize information obtained from tracking technologies to analyze page load speed, service quality analysis, error rate analysis, server performance analysis, user experience analysis, infrastructure capacity analysis, API performance analysis, user interaction analysis, key performance indicator (KPI) analysis, advertisement analysis, campaign analysis, and other managerial or technical objectives.
Article 159- Management of Tracking Settings and User Control
The platform may provide users with the capability to manage cookies, advertising identifiers, personalization, notifications, interest-based advertising, certain tracking technologies, browser settings, application settings, or other related settings within the limits of technical capabilities. Users may also restrict or deactivate certain tracking technologies via browser, operating system, device settings, or other similar tools as appropriate.
Article 160- Protection, Maintenance, and Responsible Use of Information Obtained from Tracking Technologies
The platform is committed to processing information obtained from cookies, digital identifiers, local storage technologies, Pixels, Web Beacons, SDKs, APIs, Tags, Fingerprints, and other tracking technologies strictly within the limits of legitimate objectives, valid legal grounds, contractual requirements, user consent, or other legal bases, and to refrain from using these technologies for unnecessary data collection or violation of users' rights.
The platform is also committed to protecting information obtained from these technologies using appropriate security controls, encryption, access control, logging, security auditing, anonymization, pseudonymization, access limitation, and other technical and organizational measures, and to delete, destroy, or anonymize such information upon expiration of the retention period or resolution of operational needs.
Chapter Seventeen: Sharing, Disclosure, Transfer, Access, Assignment, and Publication of Personal Information to Third Parties, Affiliated Companies, Service Providers, and Legal Authorities
Article 161- General Principles of Sharing and Disclosure of Information
The platform shall share or transfer personal information, financial information, technical information, behavioral information, spatial information, transactional information, communication information, security information, commercial information, and other data related to users to third parties strictly within the limits of legitimate objectives, valid contracts, user consent, legal requirements, operational necessity, or other valid legal grounds.
The principle is non-disclosure of personal information, and any transfer or sharing must be conducted based on the principle of data minimization, proportionality, purpose limitation, security, confidentiality, accountability, and respect for users' rights.
Article 162- Sharing Information with Affiliated Companies and Corporate Group
The platform may share users' information with the parent company, subsidiaries, affiliates, jointly owned companies, companies under common control, branches, regional offices, affiliated brands, dependent operational units, or other members of the corporate group, provided that such transfer is necessary for service provision, operational management, product development, security management, financial management, human resource management, technology development, provision of shared services, data analysis, compliance with legal requirements, or other legitimate objectives.
Article 163- Sharing Information with Service Providers
The platform may share users' information within the limits of necessity with cloud service providers, data centers, payment service providers, banks, electronic wallet companies, transportation companies, logistics companies, map service providers, authentication service providers, cybersecurity service providers, SMS service providers, email service providers, call centers, data analysis service providers, artificial intelligence service providers, marketing companies, advertising service providers, storage service providers, backup service providers, accounting service providers, auditors, or other specialized service providers.
Article 164- Sharing Information Between Users
In certain services, the platform may make a portion of users' information available to other users for the execution of a transaction or service provision, including store name, display name, profile image, contact number, delivery address, store location, order status, shipping status, driver information, courier information, payment information, or other necessary information.
Article 165- Sharing Information with Business Partners
The platform may share necessary information within the limits of contractual collaborations with business partners, insurance companies, financial service providers, transportation companies, warranty service providers, after-sales service companies, installation service providers, support service providers, advertising companies, market research companies, data analysis companies, or other business partners.
Article 166- Disclosure of Information Based on Legal Requirements
The platform may disclose users' information in response to judicial orders, legal requests, tax requirements, banking requirements, anti-money laundering requirements, consumer protection requirements, national security requirements, regulatory bodies' requirements, law enforcement requirements, administrative authority requirements, enforcement of judicial judgments, execution of competent authorities' orders, or other legal obligations.
Article 167- Disclosure of Information for Protection of Rights and Security
The platform may, in necessary cases, provide users' information to competent parties for the protection of life, health, security, property, users' legal rights, company's legal rights, third parties' legal rights, prevention of crime, prevention of damage, prevention of cyberattacks, prevention of fraud, prevention of misuse, or other emergency conditions.
Article 168- Transfer of Information in Corporate Processes
In the event of merger, acquisition, investment, share assignment, business transfer, asset sale, restructuring, bankruptcy, liquidation, change of control, joint venture, strategic partnership, or other structural changes, the platform may transfer users' information to parties related to the transfer process, provided that such transfer is conducted in accordance with laws and observing data protection requirements.
Article 169- Sharing Anonymous, Pseudonymized, and Aggregated Information
The platform may provide anonymous, pseudonymized, statistical, or aggregated information to third parties for market analysis, research, technology development, artificial intelligence development, managerial reports, economic reports, research collaborations, business collaborations, product development, performance analysis, consumer behavior analysis, advertisement analysis, or other legitimate objectives, provided that direct or indirect identification of users is not possible.
Article 170- Security, Contractual, and Managerial Requirements for Information Transfer
The platform is committed to performing all transfers, sharing, and disclosures of information using appropriate technical, legal, and managerial measures, including confidentiality agreements, data processing agreements, encryption, access control, logging, security auditing, authentication, permission control, access limitation, monitoring systems, key management systems, anonymization technologies, and other proportionate controls.
The platform is also committed to granting access to information to receiving parties strictly to the extent necessary and, upon termination of cooperation, to proceed with returning, deleting, destroying, or anonymizing the information as the case may be.
Chapter Eighteen: International Data Transfer, Cross-Border Data Processing, Data Centers, Cloud Computing, Foreign Processors, and Requirements for International Data Transfer
Article 171- General Principles of International Data Transfer
Given the international nature of the platform's services, the possibility of providing services to users of various countries, use of global cloud infrastructures, collaboration with international companies, use of foreign data processors, use of technology service providers, use of multi-regional data centers, use of distributed systems, and development of cross-border services, the platform may transfer, store, process, or manage users' information across different countries or jurisdictions within the framework of applicable laws and this policy.
These transfers shall be conducted strictly within the limits of legitimate objectives, operational necessities, valid contracts, user consent, legal requirements, or other valid legal grounds.
Article 172- Destination Countries and Information Processing Jurisdictions
Users' information may be processed or stored in the user's country of residence, the country of the platform's establishment, countries hosting data centers, countries hosting affiliated companies, countries hosting data processors, countries hosting cloud service providers, countries hosting cybersecurity service providers, countries hosting financial service providers, countries hosting map service providers, countries hosting artificial intelligence service providers, or other countries necessary for service provision.
Article 173- Transfer of Information to Foreign Processors
The platform may delegate a portion of information processing operations to foreign processors, cloud service providers, data analysis service providers, security service providers, messaging service providers, authentication service providers, financial service providers, map service providers, artificial intelligence service providers, storage service providers, infrastructure service providers, or other specialized processors.
Article 174- Use of Cloud Computing Services and Distributed Infrastructures
The platform may use public, private, hybrid, or multi-cloud cloud computing services for increasing stability, security, scalability, availability, speed of service provision, disaster recovery, backup management, capacity management, load balancing, global service provision, and technology development.
As a result, users' information may be processed or stored in infrastructures belonging to cloud service providers or distributed data centers.
Article 175- Transfer of Information in the Context of International Services
In the event that a user utilizes international services, multi-country services, international transportation services, international payment services, foreign market services, foreign seller services, international artificial intelligence services, international advertising services, or other cross-border services, necessary information for the execution of the service may be transferred among related countries.
Article 176- Protective Standards for International Transfer
For the transfer of information among different countries or jurisdictions, the platform may use data transfer agreements, data processing agreements, confidentiality obligations, security controls, encryption, key management, secure communication tunnels, Tokenization technologies, anonymization technologies, pseudonymization technologies, access control, security auditing, managerial controls, and other appropriate technical and organizational measures.
Article 177- Transfer of Information Resulting from Structural or Commercial Changes
In the event of merger, acquisition, investment, strategic partnership, asset transfer, business assignment, share transfer, joint venture creation, corporate restructuring, change of control, or other similar processes that are international in nature, users' information may be transferred to parties or entities established in other countries.
Article 178- Users' Rights in International Transfer of Information
Users, within the limits of applicable laws, may submit requests for information, access, or exercise other rights stipulated in this policy regarding the manner of international information transfer, grounds for transfer, objectives of transfer, receiving parties, protection methods, their rights regarding transferred information, or other related subjects.
Article 179- Transfer of Anonymous, Pseudonymized, and Aggregated Information Abroad
The platform may transfer anonymous data, pseudonymized data, aggregated data, statistical data, research data, training data for artificial intelligence models, managerial data, market analysis data, or other data that does not have the capability of direct or indirect identification of users to abroad for research, scientific, commercial, managerial, technology development, service development, economic analysis, academic collaborations, or international collaborations.
Article 180- Platform's Obligations in Cross-Border Data Transfer
The platform is committed to performing all international transfers of information observing the principles of lawfulness, transparency, proportionality, security, data minimization, purpose limitation, storage limitation, accountability, access control, confidentiality, organizational responsibility, and respect for users' rights.
The platform is also committed to considering appropriate security, contractual, technical, legal, and managerial criteria in the selection of foreign processors, cloud service providers, data centers, international partners, and other information recipients, and to proceed with auditing, assessment, continuous monitoring, or application of supplementary controls where necessary.
Article 181- Fundamental Principles of Information Security
The platform is committed to protecting users' information throughout all stages of collection, transfer, processing, storage, sharing, archiving, retrieval, and deletion, by observing the principles of confidentiality, integrity, availability, reliability, accountability, traceability, resilience, least privilege, defense in depth, security by design, security by default, data minimization, separation of duties, risk management, information lifecycle management, and other recognized information security principles.
The implementation of security measures must be proportionate to the nature of the information, the level of data sensitivity, the risk level, the technologies used, legal requirements, industry standards, and the operational conditions of the platform.
Article 182- Technical Information Protection Controls
To protect users' information, the platform may utilize security technologies and controls, including encryption of data in transit and at rest, cryptographic key management, access control, multi-factor authentication, Tokenization, Hashing, Salt, Masking, Pseudonymization, Anonymization, identity management systems, session management, permission management, firewalls, Intrusion Prevention Systems (IPS), Intrusion Detection Systems (IDS), anti-malware systems, anti-ransomware systems, anti-DDoS systems, anti-bot systems, anti-fraud systems, security information and event management (SIEM) systems, threat analysis systems, vulnerability management systems, EDR, XDR, Zero Trust systems, Virtual Private Networks (VPNs), isolation technologies, role-based access controls, and other appropriate technologies.
Article 183- Organizational and Managerial Information Security Controls
The platform may implement information security policies, internal guidelines, access management processes, change management processes, risk management processes, vulnerability management processes, incident management processes, information asset management processes, information security training programs, human resource controls, contractual controls, internal audits, security assessments, security awareness programs, supplier assessments, data processor assessments, and other managerial controls.
Article 184- Access Management and Permission Control
Access to users' information shall be managed based on the principle of least privilege, the need-to-know principle, the principle of separation of duties, the accountability principle, and the platform's security policies. The platform may use identity management systems, privileged access management systems, permission control systems, multi-factor authentication systems, access logging systems, session management systems, key management systems, and other similar technologies to manage access.
Article 185- Logging, Security Monitoring, and Auditing
The platform may log, store, analyze, and audit security events, system events, management events, accesses, data changes, user activity, system administrator activity, network events, infrastructure events, API events, financial events, authentication events, anti-fraud events, artificial intelligence system events, and other related activities.
Article 186- Security Incident Management and Incident Response
For the purpose of identifying, logging, analyzing, containing, controlling, eliminating, recovering, documenting, investigating, reporting, responding, managing crises, and preventing the recurrence of security incidents, the platform may implement Incident Management processes, cyber incident management, data breach management, cyberattack management, vulnerability management, threat management, IT crisis management, and other similar processes.
Article 187- Backup, Data Recovery, and Business Continuity
To maintain service availability, the platform may use backups, alternative data centers, disaster recovery systems, data replication systems, redundant infrastructures, load balancing systems, High Availability systems, Disaster Recovery systems, Business Continuity systems, and other related technologies. Users' information may be stored in backup environments, alternative data centers, or recovery systems to achieve these objectives.
Article 188- Security Assessment, Penetration Testing, and Vulnerability Management
The platform may periodically or on an ad-hoc basis perform security assessments, penetration tests, vulnerability scans, risk assessments, security audits, code reviews, security architecture assessments, infrastructure security assessments, API security assessments, application security assessments, network security assessments, data processor security assessments, and other similar assessments.
Article 189- Users' Responsibility for Maintaining Information Security
Users are obligated to protect their login information, passwords, one-time codes, authentication information, devices used, financial information, personal information, security information, and other sensitive information with appropriate care and to refrain from disclosing them to third parties. Users are also obligated to notify the platform as soon as possible in the event of observing unauthorized access, suspicious activity, account theft, security information disclosure, device loss, unauthorized changes, or other similar incidents.
Article 190- Security Obligations, Accountability, and Continuous Improvement
The platform is committed to continuously reviewing, evaluating, and improving the level of information security, technical controls, managerial controls, incident response processes, risk management systems, business continuity plans, access controls, threat analysis systems, security infrastructures, information security training, awareness programs, and other protective measures in proportion to technological advancements, changes in threats, changes in laws, changes in the business model, and changes in the risk level.
The platform is also committed to adopting reasonable and proportionate measures to protect users' information and to foster an information security culture at all organizational levels within the limits of technical capabilities, industry standards, legal requirements, and operational resources.
Chapter Twenty: Information Retention Period, Archiving, Deletion, Destruction, Anonymization, Pseudonymization, Restriction of Processing, and Data Lifecycle End
Article 191- General Principles of Information Lifecycle
The platform shall retain users' information strictly for the duration necessary to achieve the objectives of processing, executing contracts, providing services, complying with legal requirements, performing tax obligations, observing anti-money laundering regulations, security management, risk management, dispute management, complaint handling, responding to competent authorities, auditing, maintaining business records, service development, statistical analysis, research, artificial intelligence system training, protecting the platform's legal rights, or other legitimate objectives. Upon expiration of the retention period or the resolution of the necessity for processing, information shall be deleted, destroyed, anonymized, pseudonymized, restricted, or archived, as the case may be.
Article 192- Information Retention During the User Relationship
As long as the user account is active or a contractual relationship exists between the user and the platform, the necessary information for providing services, account management, transaction management, providing support, contract execution, security management, communication management, advertising management, financial management, transportation management, complaint management, dispute management, and other related objectives shall be retained.
Article 193- Information Retention After Account Deletion
In the event of account deletion by the user or the platform, related information may be retained for the period necessary to comply with legal, tax, accounting, anti-money laundering, information security, fraud prevention, litigation, dispute management, contract execution, maintenance of business records, protection of the platform's legal rights, or other legitimate objectives.
Article 194- Archiving Information and Long-Term Retention
The platform may retain information for which daily operational use has ended in archival environments for legal, financial, tax, security, statistical, research, historical, managerial, auditing, regulatory, market analysis, technology development, or other legitimate objectives. Archiving of information may be conducted in primary data centers, alternative data centers, cold storage systems, long-term storage systems, encrypted environments, or other secure environments.
Article 195- Deletion of Information
The platform may delete users' information at the end of the retention period, based on a valid user request, based on legal requirements, based on internal policies, based on contract termination, based on account deletion, or in other appropriate cases. Deletion of information may be conducted logically, physically, via software, encrypted, incrementally, or based on the technologies used.
Article 196- Destruction of Information
The platform may destroy information after the end of operational and legal needs through methods such as physical destruction, logical destruction, secure deletion, multi-stage cleaning, destruction of storage media, destruction of cryptographic keys, overwriting information, shredding media, physical destruction of equipment, or other appropriate technical methods.
Article 197- Anonymization and Pseudonymization of Information
The platform may, prior to complete deletion, convert information into non-attributable data through technologies such as anonymization, pseudonymization, removal of identifiers, replacement of identifiers, data aggregation, removal of identifying features, Tokenization, Masking, or other similar technologies. This data may be used for statistical analysis, research, technology development, artificial intelligence development, service development, market analysis, quality management, managerial reports, or other legitimate objectives.
Article 198- Restriction of Information Processing
In cases where deletion of information is not possible or retention of information is mandatory by law, the platform may restrict the processing of information and retain the information strictly for legal, security, contractual, judicial, tax, auditing, or other necessary objectives.
Article 199- Backups and Residual Information
Users' information may remain in backups, disaster recovery systems, distributed storage systems, archive systems, monitoring systems, security logs, incident analysis systems, auditing systems, or other backup infrastructures. This information shall be used strictly for recovery, security, auditing, compliance with legal requirements, or crisis management objectives.
Article 200- Management of Information Lifecycle End and Platform Obligations
The platform is committed to managing all users' information at the end of the information lifecycle in accordance with the principles of lawfulness, purpose limitation, data minimization, retention period limitation, security, confidentiality, accountability, transparency, organizational responsibility, and other fundamental data protection principles. The platform is also committed to continuously reviewing and improving processes for deletion, destruction, archiving, anonymization, pseudonymization, restriction of processing, recovery, backup management, storage media management, obsolete equipment management, data transfer management, and information lifecycle end management, in proportion to technological advancements, changes in laws, changes in security requirements, and service development.
Chapter Twenty-One: Users' Rights, Data Subjects' Rights, Requests Related to Personal Information, Method of Exercising Rights, and Request Handling Process
Article 201- General Principles of Users' Rights Regarding Personal Information
The platform, by observing applicable laws, fundamental data protection principles, contractual requirements, and the provisions of this policy, recognizes users' rights regarding their personal information and is committed to providing the possibility of exercising these rights within the limits of legal requirements, technical capabilities, security limitations, contractual limitations, and regulatory requirements.
The exercise of users' rights must not lead to the violation of other individuals' rights, disclosure of third parties' confidential information, disruption of system security, violation of legal requirements, undermining of anti-fraud processes, violation of anti-money laundering requirements, weakening of security controls, or the creation of serious disruption in service provision.
Article 202- Right to Information and Transparency
Users have the right to be informed, within the limits of applicable laws, of the type of information collected, processing objectives, legal grounds for processing, data categorization, information collection sources, methods of information use, parties receiving information, information retention period, their legal rights, how to exercise rights, general security policies, international data transfers, and other issues related to personal information processing.
Article 203- Right to Access Personal Information
The user may submit a request for access to personal information processed related to them within the limits of applicable laws. After authentication and review of the request, the platform shall provide, as the case may be, the possibility of viewing, receiving, or being informed of the personal information available for disclosure.
Article 204- Right to Rectification and Completion of Information
Users may submit a request for rectification, update, or completion of their incorrect, incomplete, or outdated personal information. After reviewing the request and, if necessary, receiving supplementary documents, the platform shall proceed to rectify the information.
Article 205- Right to Deletion of Information and Right to be Forgotten
Users may submit a request for deletion of their personal information within the limits of applicable laws. The platform shall proceed to delete, destroy, anonymize, or restrict the processing of information if legally and technically possible.
Article 206- Right to Restriction of Information Processing
Users may submit a request for restriction of processing of their personal information within the limits of applicable laws; including in cases where there is a dispute regarding the accuracy of information, an objection has been raised regarding the legitimacy of processing, or information is required strictly for maintaining legal rights.
Article 207- Right to Object to Information Processing
Users may object to certain processing based on legitimate interests, direct marketing, personalization of advertisements, behavioral analysis, profiling, automated decision-making, or other processing for which the law allows objection. After reviewing the request and in the presence of legal conditions, the platform shall proceed to stop or restrict the relevant processing.
Article 208- Right to Data Portability
In cases where the law stipulates or it is technically possible, users may submit a request to receive a copy of their personal information or transfer it to another service provider. The platform may provide the information in a common, structured, machine-readable format, or other appropriate formats.
Article 209- Method of Registering, Reviewing, and Handling Users' Requests
Users may register requests related to their personal information rights through the user panel, support system, email, electronic forms, official communication channels, or other methods announced by the platform. After authentication, review of documents, review of legal grounds, review of security impacts, review of contractual impacts, and review of legal impacts, the platform shall proceed to respond or execute the request.
Article 210- Limitations, Exceptions, and Balance Between Users' Rights and Legal Requirements
The rights stipulated in this chapter shall be executed within the limits of applicable laws, national security requirements, judicial requirements, tax requirements, anti-money laundering requirements, anti-financing of illegal activities requirements, electronic commerce requirements, consumer protection requirements, accounting requirements, contractual requirements, intellectual property rights, trade secrets, information security, third-party rights, risk management, fraud prevention, maintenance of system integrity, and other applicable legal limitations.
The platform is committed to establishing a reasonable balance between users' rights, legal requirements, legitimate business interests, information security, other individuals' rights, and operational requirements, and to take decisions regarding users' requests based on the principles of lawfulness, proportionality, transparency, accountability, data minimization, purpose limitation, and respect for fundamental rights of individuals.
Article 211- Fundamental Principles of Users' Responsibility Regarding Personal Information
Users undertake to observe applicable laws, third-party rights, principles of good faith, requirements of this policy, terms of service, and other internal regulations of the platform in all stages of registration, service utilization, account creation, ad publishing, store creation, transaction execution, use of financial services, use of transportation services, use of communication services, use of location-based services, use of artificial intelligence services, content uploading, information sharing, communication with other users, and use of other platform services.
Users shall be responsible for all information, data, documents, images, files, messages, transactions, communications, and other content created, uploaded, sent, processed, or published through their user accounts.
Article 212- Accuracy, Validity, and Updating of Information
Users undertake to keep identity information, contact information, financial information, business information, store information, license information, payment information, transportation information, agency information, tax information, and other information registered in the system accurate, valid, complete, and up-to-date, and to take action to correct it in case of any changes.
Article 213- Use of Third-Party Information
Users are permitted to register, upload, send, or process third-party personal information only if they have obtained the necessary legal, contractual authorization, or valid consent from the relevant person.
Users undertake to refrain from registering third-party information without a legal basis, publishing private information, publishing confidential information, publishing identity documents, publishing banking information, publishing medical information, publishing information of children, or other sensitive information of individuals without legal authorization.
Article 214- Confidentiality of Other Users' Information
Users undertake to use the information of other users, sellers, buyers, drivers, couriers, representatives, employees, businesses, or other persons obtained during the use of services strictly for the execution of the same service, and to refrain from storage, reproduction, publication, sale, transfer, advertising use, business analysis, independent processing, or any use outside of authorized objectives.
Article 215- Protection of Login Information and Account Security
Users are obliged to keep their user ID, password, one-time codes, security keys, authentication information, devices used, security tokens, payment information, wallet information, and other security information related to their account confidential and to refrain from disclosing them to other persons.
Users are also obliged to notify the platform as soon as possible in case of observing any unauthorized access, account theft, account abuse, disclosure of security information, or any suspicious activity.
Article 216- Prohibition of Unauthorized Extraction, Collection, and Processing of Information
Users are not permitted to engage in mass extraction of information, Scraping, Crawling, Harvesting, unauthorized Data Mining, use of Bots, use of Spiders, use of automated tools, use of unauthorized APIs, use of artificial intelligence tools for mass data extraction, reverse engineering of databases, creating mirror versions of information, unauthorized analysis of users' data, or any systematic collection of platform information without written permission.
Article 217- Users' Responsibility in Communications and Messages
Users undertake to refrain from sending unlawful information, fake information, misleading information, third-party confidential information, offensive content, criminal content, content violating intellectual property rights, content containing malware, content containing malicious links, other persons' banking information, other persons' identity information, or other prohibited information through the platform's communication systems.
Article 218- Users' Responsibility in Using Information Generated by Artificial Intelligence
In the event that the platform provides artificial intelligence-based services, intelligent recommendations, automatic translation, text generation, image analysis, data analysis, or other similar services, users shall be responsible for reviewing, evaluating, and using the generated outputs appropriately.
Users should not base sensitive legal, medical, financial, investment, security, or other important decisions on the generated outputs without necessary review, unless the necessary expert review has been conducted.
Article 219- Cooperation of Users in Maintaining Security and Protecting Information
Users undertake to report any observed security vulnerability, information abuse, data breach, suspicious activity, cyber attacks, identity theft, bot activity, advertising abuse, wallet abuse, unauthorized access, or other security threats to the platform through official channels as soon as possible.
Article 220- Civil, Contractual, and Legal Liability of Users
Users shall be responsible for all direct or indirect damages resulting from the breach of obligations in this chapter, violation of data protection laws, violation of information confidentiality, violation of third-party rights, unauthorized use of information, illegal dissemination of information, abuse of services, unauthorized access, illegal data collection, unauthorized data processing, or other related violations.
The platform may, as the case may be, take action to restrict services, suspend accounts, delete accounts, remove content, claim damages, refer the matter to competent authorities, cooperate with judicial authorities, enforce contract provisions, or take other legal and contractual actions.
Chapter Twenty-Three: Information of Children, Incapacitated Persons, Persons with Limited Legal Capacity, Legal Guardianship, Parental Consent, and Special Protection for Vulnerable Groups
Article 221- General Principles of Protecting Children and Persons under Legal Protection
The platform is committed to observing the highest level of care proportionate to applicable laws, child rights protection principles, data protection principles, and related international standards in the collection, use, processing, storage, transfer, sharing, and deletion of information related to children, adolescents, incapacitated persons, persons lacking legal capacity, persons with limited legal capacity, individuals under guardianship, individuals under legal custody, and other vulnerable persons.
Processing of these individuals' information shall be performed strictly within the scope of necessity, legitimate objectives, necessary legal consent or authorization, execution of authorized contracts, preservation of the best interests of the relevant person, or other valid legal bases.
Article 222- Restriction on Account Creation by Children
In cases where applicable laws have specified a minimum age for account creation, performing transactions, using financial services, publishing ads, creating stores, using electronic wallets, using transportation services, using artificial intelligence-based services, or other services, account creation or independent use of services by individuals not meeting the age requirement shall not be permitted unless with the consent or supervision of parents, guardians, or legal representatives, as the case may be.
Article 223- Consent of Parents or Legal Representatives
In cases where processing the information of a child or a person with limited legal capacity requires legal consent, the platform may receive, register, validate, or document the consent of parents, guardians, legal custodians, or legal representatives through appropriate methods.
This consent may be obtained through written documents, electronic tools, digital signatures, parental authentication, legal identity verification, or other valid methods.
Article 224- Information Collectable from Children and Persons under Protection
The platform shall only collect information from children or persons under legal protection that is required for providing services, executing authorized contracts, maintaining security, observing legal requirements, providing educational services, providing authorized medical services, providing support services, or other legitimate and necessary objectives.
Collection of unnecessary information, unrelated sensitive information, or information that has no reasonable connection to the provided service shall be prohibited unless based on a legal requirement.
Article 225- Use of Children's Information for Advertising and Personalization
The platform will not use the information of children or persons under legal protection for behavioral advertising, commercial profiling, interest analysis, behavior-based marketing, targeted advertising, selling information, or other similar activities that are incompatible with the best interests of the child, unless explicitly permitted by law.
Article 226- Information of Persons with Limited Capacity and Incapacitated Persons
In the event that users are persons with limited capacity, incapacitated, persons with mental disabilities, persons under guardianship, or other persons for whom the law has provided special protection, the platform may also receive and process information related to the legal representative, guardian, custodian, supervisor, or authorized person.
Processing of these persons' information must be performed proportionate to their legal status, legal requirements, and the legitimate interests of the person under protection.
Article 227- Security of Information of Children and Vulnerable Persons
The platform is committed to applying reinforced security measures for information of children, adolescents, persons under legal protection, and other vulnerable groups, including limited access control, encryption, logging, processing restriction, anonymization, pseudonymization, data transfer control, security audits, sharing restriction, and other proportionate controls.
Article 228- Rights of Parents, Guardians, and Legal Representatives
Parents, guardians, or legal representatives may submit requests for access, rectification, completion, restriction of processing, deletion of information, revocation of consent, receipt of information related to processing, objection to certain processing, or the exercise of other legal rights regarding the personal information of the child or the person under their guardianship within the limits of applicable laws.
Article 229- Reporting Violations Related to Children's Information
Any person who becomes aware of unauthorized collection of children's information, abuse of their information, publication of children's private information, unauthorized advertising use, unauthorized access, identity theft, security threats, data breaches, or other related violations may report the matter through the platform's official channels.
The platform may take action to investigate, restrict services, remove content, suspend accounts, cooperate with competent authorities, adopt security measures, or take other necessary actions.
Article 230- Obligations of the Platform in Supporting Vulnerable Groups
The platform is committed to considering the best interests of children and other vulnerable groups in service design, user interface design, artificial intelligence system development, personalization algorithm development, advertising system development, registration process design, authentication process design, communication system design, financial process design, transportation system design, and all processes related to personal information, and to avoid any unnecessary, discriminatory, or contrary processing to their fundamental rights.
The platform is also committed to reviewing and updating its internal policies for the support of children and persons under legal protection in proportion to changes in laws, technological development, service changes, and security risk changes.
Chapter Twenty-Four: Complaints, Disputes, Privacy Requests, Internal Handling, Dispute Resolution, Cooperation with Competent Authorities, and Enforcement of Legal Rights
Article 231- General Principles for Handling Complaints and Privacy-Related Requests
The platform is committed to reviewing all complaints, requests, objections, reports, claims, notices, requests for the exercise of rights, security breach reports, information abuse reports, unauthorized access reports, data disclosure reports, confidentiality breach reports, data protection regulation violation reports, and other requests related to personal information by observing the principles of impartiality, confidentiality, transparency, proportionality, accountability, fairness, reasonable speed, and compliance with applicable laws.
Article 232- Methods for Filing Complaints and Requests
Users, sellers, buyers, drivers, legal representatives, data subjects, interested third parties, or other persons having legal rights may file complaints or requests related to personal information through the user panel, support system, electronic forms, official email, official correspondence, communication systems introduced by the platform, or other announced methods.
Article 233- Identity Verification and Verification of Requester's Competence
Prior to handling any request related to personal information, the platform may proceed to verify the identity of the applicant, verify representation status, verify account ownership, verify legal relationship, examine documents, examine representation documents, examine electronic signatures, or other identity verification methods.
Article 234- Internal Review and Handling Process
The platform may involve internal committees, the data protection unit, information security unit, legal unit, compliance unit, anti-fraud unit, support unit, IT unit, or other specialized units in the handling process, depending on the subject.
If necessary, reviews may include system history analysis, log review, transaction review, document review, communication history review, technical information review, authentication history review, or other related investigations.
Article 235- Handling Requests Related to Information Security Breaches
In the event of reporting data breaches, unauthorized access, information disclosure, account theft, identity theft, information abuse, cyber attacks, abuse of personal data, or other security incidents, the platform may perform the necessary security, technical, legal, and managerial reviews and, as the case may be, implement necessary actions for containment, mitigation of effects, data recovery, notification, documentation, cooperation with competent authorities, or other necessary actions.
Article 236- Cooperation with Judicial, Regulatory, and Administrative Authorities
The platform may cooperate with courts, public prosecutor's offices, law enforcement authorities, regulatory authorities, data protection authorities, anti-money laundering authorities, tax organizations, security entities, consumer protection organizations, licensing authorities, supervisory organizations, and other competent authorities within the framework of applicable laws.
This cooperation may include providing information, providing documents, providing logs, providing transaction history, responding to inquiries, executing legal orders, enforcing judgments, or other legal actions.
Article 237- Resolution of Disputes Between Users
In cases where a dispute arises between users, sellers, buyers, drivers, service providers, or other persons related to personal information processing, system communications, transactions, or service utilization, the platform may, as the case may be, implement mediation services, preliminary review, document assessment, offer dispute resolution proposals, temporarily restrict services, or other managerial actions.
Article 238- Documentation, Record Keeping, and Confidentiality of Proceedings
The platform may retain all requests, complaints, objections, correspondence, documents, review records, decision records, response records, security records, legal records, technical records, meeting records, communication records, authentication records, and other information related to the handling process within the limits of legal requirements and legitimate objectives.
در ادامه، ترجمه تخصصی مواد ۲۳۹ تا ۲۷۱ به زبان انگلیسی ارائه شده است:
Article 239- Misuse of the Complaint Handling Process
Registering a complaint or request with fake information, providing forged documents, using the identity of others, repeatedly registering irrational requests, disrupting the handling process, abusing personal information rights, using the complaint process for unauthorized access to information, or any misuse of the mechanisms in this chapter is prohibited. The platform may take action to reject the request, restrict services, suspend the account, claim damages, or pursue legal action.
Article 240- Final Principles of Handling, Fairness, and Protection of Rights
The platform is committed to observing the principles of fairness, impartiality, transparency, proportionality, confidentiality, accountability, security, protection of fundamental rights of individuals, protection of third-party rights, compliance with legal requirements, compliance with data protection principles, compliance with contractual requirements, and observance of the legitimate interests of the parties when handling all requests and complaints related to personal information.
The platform is also committed to continuously reviewing and improving internal handling processes in proportion to changes in laws, service development, technological development, increased cyber risks, organizational restructuring, development of artificial intelligence systems, and international data protection standards.
Chapter Twenty-Five: Amendment, Updating, Change, Interpretation, Privacy Policy Versions, Validity Continuity, Severability of Regulations, and Final General Provisions
Article 241- Right to Amend and Update the Privacy Policy
The platform may, at any time and based on technical, operational, security, contractual, commercial, organizational, judicial, regulatory, legislative necessities, changes in business model, service development, technology development, artificial intelligence development, financial service development, international service development, cloud service development, data-based service development, analytical service development, corporate group restructuring, mergers, acquisitions, transfer of assets, or other legitimate necessities, take action to amend, complete, delete, rewrite, replace, or update all or part of the provisions of this policy.
Article 242- Notification of Changes
The platform may notify users of changes to this policy through the website, application, user panel, email, SMS, in-app notification, login page notification, notification center, message center, public announcement, official social networks, contractual documents, or other appropriate communication methods.
Article 243- Effective Date of New Versions
The new version of the privacy policy shall be effective from the date announced by the platform unless the law or the relevant notice determines another time.
Continued use of services after the new version becomes effective shall be considered as acceptance of the new version within the limits of applicable laws.
Article 244- Relationship of this Policy with Other Legal Documents
This policy shall be interpreted alongside terms of service, specific contracts, vendor contracts, business partner contracts, cookie policy, information security policy, anti-money laundering policy, content policy, advertising regulations, electronic wallet regulations, artificial intelligence policy, financial service terms, international service terms, transportation service terms, loyalty program terms, API terms, and other related legal documents.
In case of conflict between this policy and specific documents related to a service, the specific document shall take priority regarding that service within the scope of its subject matter, unless the law stipulates otherwise.
Article 245- Interpretation of Policy Provisions
The provisions of this policy must be interpreted based on the principles of good faith, legitimacy, transparency, proportionality, security, data minimization, purpose limitation, storage limitation, accountability, respect for fundamental rights, consumer protection, privacy protection, protection of fair competition, cyber security protection, and other recognized data protection principles.
Article 246- Severability of Regulations
In the event that any article, note, clause, or section of this policy is deemed unenforceable, void, or invalid by law, a ruling of a competent authority, a decision of a regulatory body, or changes in regulations, the validity of other provisions of this policy shall be maintained to the extent possible.
The platform may replace invalid provisions with new regulations that have the highest compliance with the original objective.
Article 247- Continuity of Obligations after Termination of Service Use
Termination of membership, deletion of user account, account suspension, contract termination, end of service use, business transfer, store dissolution, application deletion, subscription end, or any termination of the contractual relationship between the user and the platform shall not cause the termination of obligations related to information confidentiality, data protection, information security, record keeping, legal requirements, tax requirements, anti-money laundering requirements, dispute resolution, liabilities arising from past violations, or other obligations that by nature must remain after the termination of the relationship.
Article 248- Compliance with Multi-Country Laws and International Regulations
Given the international nature of the platform, this policy is prepared taking into account recognized principles of data protection, electronic commerce, cyber security, consumer protection, anti-money laundering, child protection, digital rights, international data transfer, and other related regulations, and may be adapted to the laws of various countries, regional regulations, requirements of regulatory bodies, and international standards as needed.
Article 249- Language Versions and Validity of Texts
The platform may publish this policy in different languages to facilitate access by users in various countries.
In case of discrepancy between language versions, the version designated as the official version by the platform or the version consistent with the laws of the place where service is provided shall be the basis for interpretation, unless mandatory law stipulates otherwise.
Article 250- Final Principles, Good Faith, Privacy Protection, and Continuous Improvement
The platform is committed to performing all activities related to personal information based on the principles of good faith, transparency, legitimacy, proportionality, security, accountability, data minimization, purpose limitation, storage limitation, fairness, non-discrimination, organizational responsibility, respect for user rights, respect for third-party rights, compliance with legal requirements, compliance with international standards, and continuous improvement of the data protection system.
The platform is also committed to continuously evaluating, reviewing, and improving the data protection system, internal policies, security controls, compliance processes, risk management processes, and mechanisms for protecting user rights in line with technology development, service development, expansion of international activities, development of artificial intelligence services, cloud services, financial services, regulatory changes, and evolution of global standards.
Chapter Twenty-Six: Regulatory Compliance, Data Governance, Data Protection Officer, Auditing, Data Protection Impact Assessment, Risk Management, and Organizational Compliance Programs
Article 251- General Principles of Data Governance and Regulatory Compliance
The platform is committed to designing, implementing, monitoring, and improving the data governance system, information management, regulatory compliance, information risk management, organizational accountability, information security, personal data protection, information lifecycle management, access management, data transfer management, data processor management, cloud service management, artificial intelligence management, data analysis management, international service management, and other related processes based on applicable laws, international standards, contractual requirements, and recognized data protection principles.
Article 252- Data Protection Officer and Governance Structure
The platform may, according to legal requirements, organizational structure, or operational needs, appoint a Data Protection Officer, Data Protection Committee, Information Security Committee, Compliance Committee, Risk Management Committee, Artificial Intelligence Committee, Data Ethics Committee, Information Security Officer, Compliance Manager, Cyber Security Manager, or other specialized structures to manage processes related to personal information.
Article 253- Organizational Compliance Programs
The platform may formulate and implement comprehensive compliance programs including internal policies, operational guidelines, information security standards, risk management programs, data processor management programs, international data transfer management programs, incident management programs, complaint management programs, user consent management programs, employee training programs, internal control programs, and other related programs.
Article 254- Data Protection Impact Assessment (DPIA)
The platform may perform a data protection impact assessment prior to the launch of new services, new technologies, artificial intelligence systems, data analysis systems, financial systems, authentication systems, international systems, cloud services, automated decision-making systems, profiling systems, or other high-risk processing.
This assessment may include examining the necessity of processing, proportionality of processing, potential risks, impacts on user rights, security controls, risk reduction measures, impacts of international data transfer, and other related factors.
Article 255- Personal Information Risk Management
The platform may identify, analyze, evaluate, monitor, and manage risks related to personal information, including the risk of data breaches, cyber attacks, international data transfer, artificial intelligence, data processors, cloud services, third parties, human error, system failure, internal abuse, fraud, non-compliance, breach of confidentiality, and other related risks.
Article 256- Auditing, Inspection, and Compliance Monitoring
The platform may, internally or through independent third parties, perform information security audits, data protection audits, compliance audits, data processor audits, cloud infrastructure audits, artificial intelligence system audits, financial system audits, cyber security audits, data transfer audits, access audits, security control audits, and other similar evaluations.
Article 257- Management of Data Processors and Third Parties
The platform may, prior to delegating information processing to third parties, proceed to perform security assessment, technical assessment, legal assessment, contractual assessment, compliance assessment, financial assessment, background check, assessment of data protection capabilities, and other necessary reviews.
The platform may also monitor the continuous performance of data processors during the collaboration.
Article 258- Training, Culture Building, and Employee Awareness
The platform may implement training programs, specialized courses, security tests, data protection training, cyber security training, social engineering defense training, incident management training, responsible AI training, information management training, compliance training, and other awareness development programs for employees, managers, contractors, and other persons with access.
Article 259- Documentation, Record Keeping, and Organizational Accountability
The platform may retain records of information processing, user consent records, data transfer records, user request records, security incident records, audit records, risk assessment records, data protection impact assessment records, management decision records, records of cooperation with legal authorities, employee training records, data processing contract records, and other related records for the purposes of compliance, accountability, auditing, risk management, or legal requirements.
Article 260- Continuous Improvement of Data Governance and Compliance
The platform is committed to continuously reviewing and upgrading the data governance system, personal information protection framework, security controls, internal policies, compliance programs, risk management processes, incident management systems, artificial intelligence systems, international data transfer management mechanisms, data processor management mechanisms, user response processes, training programs, and other components of the data protection system based on technological changes, business changes, changes in laws, cyber threat changes, service development, international market development, and global standards.
Chapter Twenty-Seven: Third-Party Services, External Links, Plugins, Social Networks, Software Stores, Payment Services, Location-Based Services, and Responsibility for Information Processing by Third Parties
Article 261- General Principles of Using Third-Party Services
The platform may use services, infrastructure, systems, software, APIs, SDKs, cloud services, financial services, payment services, map services, transportation services, messaging services, artificial intelligence services, data analysis services, cyber security services, authentication services, storage services, advertising services, marketing services, support services, communication services, or other services belonging to third parties for the purpose of providing, developing, completing, supporting, securing, analyzing, optimizing, personalizing, and expanding its services.
Use of these services shall be performed strictly within the scope of legitimate objectives, contractual requirements, legal requirements, and operational needs.
Article 262- External Links and Websites
The platform may contain links, references, buttons, Banners, QR Codes, URLs, APIs, Widgets, or other connection tools to websites, applications, or systems belonging to third parties.
Users' access to external systems, use of their services, or provision of information on those systems shall be subject to the independent privacy policies, terms of use, and regulations of those parties.
Article 263- Payment Services, Banks, and Financial Institutions
In case of using payment services, fund transfer, electronic wallet, payment gateway, installment payment, settlement, refund, or other financial services, part of the users' information may be processed by banks, financial institutions, payment companies, electronic wallet providers, credit rating institutions, or other financial service providers.
Article 264- Software Stores and Operating Systems
In case of downloading or using the platform's application through software stores, digital markets, mobile operating systems, computer operating systems, or other software distribution platforms, information may be processed according to the policies of those platforms.
Also, some device capabilities including notifications, location, camera, microphone, memory, Bluetooth, NFC, or other capabilities may be provided to the application based on permissions granted by the user.
Article 265- Social Networks and Integrated Login Services
The platform may provide the possibility of logging in through social network accounts, integrated authentication services, digital identity providers, or other similar systems.
In case of using these features, some user information will be received from the service provider based on permissions granted by the user.
Article 266- Location-Based Services, Maps, and Navigation
In case of using location-based services, map systems, navigation services, transportation services, goods delivery services, nearby store services, local search services, or other services dependent on geographical location, users' location information may be exchanged with map service providers or location-based services.
Article 267- Advertising Services, Data Analysis, and Marketing
The platform may use services of advertising companies, data analysis companies, marketing companies, advertising networks, or other specialized service providers for performance analysis, campaign measurement, user behavior analysis, advertisement personalization, statistical analysis, user interaction analysis, advertisement management, loyalty program management, advertising campaign management, or other legitimate objectives.
Article 268- Plugins, APIs, and Integration with External Systems
The platform may provide the possibility of connecting to external services, organizational systems, ERP, CRM, accounting software, warehouse systems, transportation systems, store management systems, artificial intelligence systems, data analysis systems, proprietary or public APIs, and other similar systems.
These integrations may require the exchange of information between systems.
Article 269- Users' Responsibility in Using Third-Party Services
Users shall be responsible for reviewing privacy policies, terms of use, access permissions, security settings, account settings, permissions granted to third parties, device settings, social network settings, browser settings, and other settings related to the external services they use.
Users shall also be responsible for canceling unnecessary access and managing permissions granted to third-party services.
Article 270- Obligations of the Platform in Cooperation with Third Parties
The platform is committed to considering criteria of information security, confidentiality, regulatory compliance, data protection, accountability, access control, data minimization, purpose limitation, and other proportionate standards in selecting, evaluating, contracting, monitoring, and collaborating with third parties, service providers, data processors, business partners, technology companies, cloud service providers, financial service providers, advertising service providers, security service providers, artificial intelligence service providers, and its other collaborators.
The platform is also committed to reviewing contractual relationships, security controls, compliance assessments, and information transfer mechanisms in case of changes in risk level, changes in laws, changes in services, changes in technology, or changes in collaboration status, and to avoid, as much as possible, collaborating with third parties who do not observe an appropriate level of data protection.
Chapter Twenty-Eight: Artificial Intelligence, Machine Learning, Automated Decision-Making, Profiling, Data Analysis, Intelligent Algorithms, Recommender Systems, and Advanced Information Processing
Article 271- General Principles of Using Artificial Intelligence Technologies
The platform may use artificial intelligence, machine learning, deep learning, natural language processing, computer vision, large language models, predictive models, expert systems, recommender systems, or other similar technologies for service development, improving user experience, enhancing security, risk management, user behavior analysis, service personalization, advertising management, search management, recommendation management, image analysis, text analysis, audio analysis, video analysis, fraud detection, content management, complaint management, support management, automatic translation, content generation, information classification, market analysis, transaction analysis, service quality analysis, demand forecasting, trend analysis, operational data analysis, statistical data analysis, process automation, and other legitimate objectives.
The use of these technologies must be performed based on the principles of legitimacy, transparency, accountability, proportionality, security, fairness, non-discrimination, controllability, respect for user rights, and compliance with applicable laws.
در ادامه، ترجمه تخصصی مواد ۲۷۲ تا ۳۰۰ به زبان انگلیسی ارائه شده است:
Article 272- Data Sources Used for Training and Improving Models
The platform may use anonymized data, pseudonymized data, aggregated data, statistical data, operational data, public data, system-generated data, authorized training data, licensed data, data derived from user interaction, or other authorized data sources to train, tune, evaluate, test, validate, improve, monitor, or develop artificial intelligence systems.
Article 273- Automated Decision-Making and Algorithmic Processing
The platform may use algorithm-based decisions, automated processing, or intelligent systems to manage transactions, security, fraud, advertising, content, ranking, recommendations, searches, orders, risks, credit, pricing, transportation, support, or other operational processes.
Article 274- Profiling and User Behavior Analysis
The platform may analyze user behavior or create user profiles based on search history, purchase history, sales history, interaction with content, interaction with advertisements, interaction with notifications, registered interests, preferred categories, device information, location information, transaction information, behavioral patterns, service usage time, activity history, user preferences, and other authorized data. These processes may be used for service personalization, product recommendations, store recommendations, advertisement recommendations, security management, risk management, service quality analysis, product development, or other legitimate objectives.
Article 275- Recommender Systems and Content Personalization
The platform may use artificial intelligence-based recommender systems or data analysis for displaying ads, products, stores, purchase recommendations, sales recommendations, advertising recommendations, content recommendations, search recommendations, service recommendations, transportation recommendations, financial recommendations, loyalty recommendations, or other relevant recommendations.
Article 276- Use of Artificial Intelligence in Security and Fraud Management
The platform may use artificial intelligence and machine learning systems for identifying cyber attacks, suspicious activities, fraud, fake accounts, bots, abnormal transactions, service abuse, threat analysis, risk management, security incident analysis, and other security objectives.
Article 277- Use of Artificial Intelligence in Support and Communication with Users
The platform may use chatbots, virtual assistants, automated response systems, natural language processing systems, automated translation systems, response generation systems, summarization systems, sentiment analysis systems, request classification systems, ticket management systems, or other artificial intelligence-based systems to provide support services.
Article 278- Use of Anonymized Data for AI Development
The platform may use anonymized data, aggregated data, statistical data, pseudonymized data, data without direct identifiers, data resulting from macro-analysis, data resulting from non-personal interactions, or other data that does not allow for direct identification of users, for the development of artificial intelligence systems, machine learning models, analytical services, security systems, recommender systems, or other research and technological objectives.
Article 279- Users' Responsibility in Using AI-Based Services
Users undertake to utilize artificial intelligence-based services for legal and legitimate purposes consistent with the terms of use, and to refrain from using them for producing illegal content, disseminating false information, identity theft, malware production, bypassing security controls, infringing intellectual property rights, violating third-party rights, disseminating confidential information, producing deceptive content, or other prohibited uses.
Article 280- Ethical Principles, Transparency, and Continuous Improvement of AI Systems
The platform is committed to carrying out the development, training, deployment, operation, evaluation, and improvement of artificial intelligence systems based on the principles of transparency, accountability, security, fairness, non-discrimination, respect for human rights, respect for privacy, explainability, auditability, human control, data minimization, child protection, protection of vulnerable groups, compliance with legal requirements, and compliance with related international standards. The platform is also committed to continuously evaluating artificial intelligence models, recommender systems, data analysis systems, automated decision-making systems, and other intelligent technologies in terms of accuracy, security, quality, bias, discrimination, reliability, legal effects, social effects, and privacy effects, and taking action to modify, retrain, limit, or replace them if necessary.
Chapter Twenty-Nine: Specific Requirements for Marketplaces, Sellers, Buyers, Stores, Service Providers, Business Agents, Advertisements, Transactions, and Information Processing in the Multiparty Ecosystem
Article 281- General Principles of Information Processing in the Marketplace Ecosystem
As a multiparty electronic marketplace, the platform provides an environment for interaction between buyers, sellers, stores, service providers, transportation companies, payment companies, insurance companies, business agents, advertisers, business partners, contractors, software developers, providers of auxiliary services, and other related persons. To create, manage, execute, monitor, support, develop, and secure this ecosystem, personal information, business information, transaction information, communication information, location information, financial information, technical information, advertising information, logistics information, behavioral information, and other related information may be processed in accordance with this policy.
Article 282- Information Related to Sellers, Stores, and Businesses
The platform may collect and process identity information, registration information, contact information, license information, tax information, banking information, payment information, agent information, business location information, advertisement information, product information, service information, warehouse information, transportation information, financial information, rating information, complaint information, transaction information, ranking information, response information, contract information, and other information related to sellers and stores.
Article 283- Information Related to Buyers and Service Applicants
The platform may process identity information, contact information, order information, payment information, address information, delivery information, location information, communication with sellers information, complaint information, product return information, scoring information, search information, interests information, transaction information, loyalty information, wallet information, advertising information, interaction information, and other information related to buyers.
Article 284- Processing Information Related to Advertisements and Commercial Content
The platform may process information related to advertisements, images, videos, descriptions, prices, geographical locations, categories, tags, publication history, editing history, deletion history, user report history, content review history, violation history, advertising history, visit history, user interaction history, call history, message history, and other information related to advertisements.
Article 285- Information Related to Negotiations, Messages, and Transactional Communications
In case of using internal messaging, secure calling, negotiation systems, price requests, purchase offers, sales offers, store chat, support systems, or other communication tools of the platform, communication information, time of communication, message content, sent files, call history, interaction history, negotiation history, initial agreement history, and other related information may be processed for service execution, security, dispute resolution, fraud prevention, quality control, or other legitimate objectives.
Article 286- Information Related to Transportation, Goods Delivery, and Logistics
In case of using transportation services, goods delivery, courier services, logistics services, warehousing services, or other related services, information related to order, address, location, delivery time, recipient information, sender information, driver information, vehicle information, route information, shipment status information, delivery information, delay information, delivery signature information, or other information necessary for service execution shall be processed.
Article 287- Information Related to Scoring, Comments, and Rankings
The platform may process information related to scores, comments, feedback, user reports, service quality evaluation, seller ranking, buyer ranking, response history, complaint history, product return history, delay history, order cancellation history, collaboration history, and other performance indicators to improve service quality.
Article 288- Information Related to Transactional Disputes and Consumer Protection
The platform may process information related to disputes between buyers and sellers, complaints, documentation, images, correspondence, payment documents, transportation history, delivery history, conversation history, transaction history, internal decision history, arbitration history, mediation history, or other information necessary for handling disputes.
Article 289- Information Related to Commercial, Advertising, and Market Development Programs
The platform may process information related to store performance, advertising performance, conversion rate, visit rate, interaction rate, campaign performance, category performance, sales indicators, loyalty indicators, customer satisfaction indicators, market indicators, geographical indicators, seasonal indicators, business analysis indicators, and other statistical or aggregated information for market development, economic analysis, service development, artificial intelligence development, search algorithm improvement, advertising system improvement, or other legitimate objectives.
Article 290- Platform's Specific Obligations in Protecting Marketplace Ecosystem Information
The platform is committed to processing all information related to buyers, sellers, stores, service providers, business partners, agents, advertisers, transportation companies, payment companies, insurance companies, contractors, data processors, and other marketplace ecosystem members in accordance with the principles of legitimacy, transparency, security, confidentiality, data minimization, purpose limitation, storage limitation, accountability, regulatory compliance, risk management, cyber security, data governance, and international data protection standards. The platform is also committed to continuously reviewing, auditing, evaluating, and improving information protection processes in the marketplace ecosystem in proportion to service development, e-commerce development, artificial intelligence technology development, international service development, financial service development, cloud service development, regulatory changes, increased cyber threats, and business model development, and preventing any unnecessary processing or processing contrary to users' rights.
Chapter Thirty: Final Comprehensive Regulations, Cross-Border Data Protection, Dynamic Interpretation, Technology Evolution, Survival of Obligations, Priority of Privacy Protection, and Strategic Principles Governing the Privacy Policy
Article 291- Principle of Continuous Privacy Protection
The platform is committed to observing the protection of users' privacy as one of the fundamental principles governing its organizational, technical, legal, and managerial decisions in all stages of design, development, operation, maintenance, upgrade, integration, internationalization, intellectualization, automation, data analysis, infrastructure development, digital service development, financial service development, advertising service development, transportation service development, cloud service development, artificial intelligence-based service development, cross-border service development, and the development of any new service. This principle shall include all personal information, sensitive information, technical information, transaction information, behavioral information, location information, financial information, identity information, business information, and other information related to users.
Article 292- Privacy by Design and Security by Design
The platform is committed to observing the principles of "Privacy by Design," "Privacy by Default," "Security by Design," and "Security by Default" in the design of products, services, applications, websites, cloud infrastructures, artificial intelligence systems, advertising systems, payment systems, transportation systems, analytical systems, communication systems, authentication systems, financial systems, APIs, SDKs, and other components of its information technology.
Article 293- Principle of Organizational Accountability
The platform shall be responsible for the design, deployment, execution, management, monitoring, supervision, documentation, evaluation, review, and continuous improvement of all processes related to personal information protection, and is committed to obliging all organizational units, managers, employees, contractors, business partners, data processors, affiliated companies, and other persons having access to information to observe the requirements of this policy and applicable laws.
Article 294- Principle of Processing Minimization and Purpose Limitation
The platform is committed to collecting, processing, retaining, transferring, and using users' personal information solely within the scope of specified, legitimate, transparent, proportionate, and necessary objectives, and to avoiding unnecessary information collection or processing. Any new use of information must have an independent legal basis, a legitimate objective, and a logical connection to the platform's activities.
Article 295- Principle of Transparency and Continuous Notification
The platform is committed to providing users with necessary information about the manner of collection, processing, transfer, retention, sharing, deletion, anonymization, security, user rights, policy changes, service development, artificial intelligence use, third-party service use, cloud service use, tracking technology use, international data transfer, and other related topics in a proportionate, understandable, and accessible manner.
Article 296- Principle of International Cooperation and Cross-Border Compliance
Given its activities in international markets and various countries, the platform is committed to observing the laws of the country where the service is provided, requirements of regulatory bodies, international standards, and globally accepted data protection principles as much as possible in personal information processing, data transfer, collaboration with foreign processors, use of cloud services, use of international financial services, collaboration with international transportation companies, collaboration with technology service providers, and development of cross-border services.
Article 297- Principle of Technology Evolution and Adaptability to Innovation
The platform is committed to reviewing and improving data protection processes in proportion to new risks by developing emerging technologies, including generative artificial intelligence, cloud computing, edge computing, Internet of Things, augmented reality, virtual reality, blockchain, smart contracts, confidential computing, advanced encryption, decentralized identity technologies, automated systems, intelligent agents, biometrics, big data analysis, and other future technologies.
Article 298- Principle of Continuity of Information Protection after Termination of Contractual Relationship
Obligations related to personal information protection, confidentiality, information security, use limitation, transfer limitation, disclosure limitation, record keeping, accountability, observance of legal requirements, observance of judicial orders, observance of tax requirements, observance of anti-money laundering requirements, observance of cyber security requirements, and other obligations that by nature must also continue after the termination of the contractual relationship, shall continue after account deletion, termination of service use, contract termination, business transfer, or any termination of the relationship between the user and the platform.
Article 299- Principle of Protective Interpretation and Observance of Users' Fundamental Rights
In interpreting the provisions of this policy, the interpretation that provides the greatest legitimate protection of personal information, users' fundamental rights, legitimate freedoms, communication confidentiality, information security, human dignity, consumer rights, digital justice, transparency, accountability, fairness, non-discrimination, and public trust shall always take precedence over other interpretations, unless mandatory law or a final ruling of a competent authority stipulates otherwise.
Article 300- Final Charter of Personal Data Protection and Strategic Commitment of the Platform
The platform declares that the protection of personal information, cyber security, respect for privacy, observance of users' digital rights, observance of responsible e-commerce principles, observance of data governance principles, observance of international data protection requirements, observance of information security requirements, observance of responsible artificial intelligence principles, observance of international data transfer requirements, observance of transparency principles, accountability, data minimization, purpose limitation, storage limitation, fairness, responsibility, regulatory compliance, and continuous improvement are considered an integral part of the organizational strategy and culture governing the platform's activities. The platform is committed to always pursuing the highest conventional level of user information protection within the framework of applicable laws, professional standards, and ethical principles by developing international markets, digital services, the marketplace ecosystem, emerging technologies, artificial intelligence systems, financial services, cloud services, data-based services, and global collaborations, and to continuously upgrading the data protection system.